This is the true story of what happens when a group of independent thinkers stop following the status quo and start creating a better kind of hotel.
Design
Hotels aren’t as simple as they used to be. The best have evolved into performance spaces that allow guests to star in their own sort of theatrical production — to try on a whole different life, if only for one night.
A boutique hotel stay is a chance to try on a different life — to inhabit new spaces, explore new fantasies, and check yourself out against a new interior-design backdrop.
These decaying and decrepit buildings have been resurrected from the dead, brought back to life as shockingly fresh hotels.
The best hotel lobbies spare no expense to immediately grab your attention and make a grand statement about the experience to come.
From poured concrete and exposed pipework to transformed factories and converted shipping containers, more hotels than ever are taking their design cues from industrial architecture.