Tulum may no longer be the hidden gem it once was, but it’s got a ways to go before it becomes Cancún. To understand why, look no further than the town’s hotels.

Tulum may no longer be the hidden gem it once was, but it’s got a ways to go before it becomes Cancún. To understand why, look no further than the town’s hotels.
Tulum grew from a remote outpost of counterculture to a global hotspot of tourism. We were curious how that transformation happened, and what was sacrificed along the way.
These eleven new hotels are breaking new ground with their service and design, and they’re set to break out big in the coming year.
There’s a certain sameness to many travelers’ vision of a Caribbean vacation: sun, sand, rinse, repeat. But there’s a surprising amount of variety available throughout the region, especially when it comes to hotel experiences.
The most-liked photos from our Instagram feed showcase an epic group of dream hotels and locations. Vote for your favorite, and we’ll give you more just like it. Part 2 of our series features hotel interiors.