Firmdale First

Not Every Hotel Stay Is Like This

“Take Your Daughter to Work Day” hits different when work that day is at the Whitby, and when it’s her first time ever staying in a hotel. But not just any hotel — the Whitby is a Firmdale hotel.

Running the Game

Boutique Hotels Still Can’t Be Beat in Tulum

Tulum may no longer be the hidden gem it once was, but it’s got a ways to go before it becomes Cancún. To understand why, look no further than the town’s hotels.

Keeping Up With the Joneses

Rooftops and Radical Design in Barcelona

In the city of Gaudí, aesthetic standards are high. Barcelona’s hotels happily rise to the occasion, as evidenced by attention-demanding designs and an improbable number of rooftop spaces.

Emotional Rescue

Japanese Hotels That Defy Their Reputation

As a whole, Japan’s hotels have long been thought of as restrained and innocuous. But there are emotions to be found. You just need to know where to look.

Forever Young

25hours Hotels Have an Active Imagination

25hours has expanded its hotel offerings far beyond its home base of Germany. Despite the growth, the group hasn’t forgotten the inventive, irreverent style they started with.

Agricultural Revolution

Farm Hotels Are Rising Up

Travelers are seeking more artisanal experiences. They’re also increasingly interested in zero-kilometer cuisine. It all adds up to a rise in hotels that combine both desires into one adventurous (Instagram-ready) package.