Don’t Be Alarmed

Travel Advisories v. The United States of America

Foreign travel to the United States is slumping. Travel advisories issued by other countries can give a clue as to why. They can also be a bit ridiculous.

No one’s visiting the United States anymore.

If you follow some of the alarmist reports from tourism and travel agencies, you might start to get that feeling. In 2018, almost 80 million visitors traveled to the United States from foreign countries. If that sounds like a lot, it is. In fact, it’s a record high. And yet, it was also the smallest share of the international travel market the U.S. had held since 2006.

That means the travel industry’s growing worldwide, and it’s leaving the United States behind.

Other statistics are downright depressing. In 2015, visits to the U.S. made up 13.7% of global travel. That number keeps dipping, and it’s now “forecast to slip further to 10.9% by 2022, amounting to another 41 million fewer foreign tourists,” according to an August report. “Under that scenario, travelers would spend $180 billion less and there would be 266,000 fewer jobs than if the U.S. maintained its market share.”

Economics are to blame, partly. A strong dollar makes America less of a bargain to foreign travelers. But there are more factors at work. As any traveler, marketer, or head of state could tell you, intangible perceptions of a place have a tangible impact on whether people want to come visit. Over the last few years, you may have noticed, the United States has gone through a few changes that might affect its reputation on the world’s travel brochure. The trendy term for the phenomenon, used from travel journals to Forbes, has been the “Trump Slump.”

But, of course, that’s speculation. If you really want to know how foreigners, or their governments, view your country, the first place to look is their travel advisories.

See America
See America posters

First of all, travel advisories aren’t always overwhelmingly negative. Sometimes they’re more on the frivolous side of the scale, reflecting cultural differences or, in some cases, god knows what. Writing their citizens about the United States, Australia has warned about harsh fines for jaywalking, Italy for scams in Times Square, and France for prudish attitudes toward beachside nudity.

And of all the financial pitfalls of which to warn their citizens, the U.K., for whatever reason, once specifically called out the cost of gasoline near the Orlando airport.

But travel advisories can also underline the more obvious failings of the government, with prospective travelers to America receiving persistent warnings to buy special travel insurance to cover exorbitant health care costs or to be wary of racial tensions. In response to Arizona’s much-maligned 2010 law requiring immigrants to carry legal documents, Mexico’s foreign ministry told their citizens to assume they “could be harassed and questioned without cause at any moment.” During Black Lives Matter protests in 2016, the Bahamas advised young men to “exercise extreme caution in affected cities in their interactions with the police.”

Even more consistently, Ireland, Germany, Canada, and New Zealand have all warned their citizens about gun violence in America over the years. As far back as 2015, Australia’s travel advisory for the US noted that “incidences where a firearm is involved” were more likely than in Australia.

After the most recent spate of mass shootings this summer, the list grew to include Japan, Uruguay, Venezuela, and even the human rights group Amnesty International.

Amnesty International
Amnesty International Advisory

Which led a Washington Post op-ed to ask the question — does Amnesty International usually issue travel advisories? And to answer the question: no, they do not.

Despite all the dangers the world over, Amnesty International has only ever issued a travel warning against the United States. As the op-ed quickly concluded, their point wasn’t really to protect possible travelers. After all, Amnesty International has no expertise in assessing travel risk. Instead, it was to a way to raise awareness, elevate an issue through shock value, and to get good press. It was, in effect, “more gimmick than useful advice.”

40,000 retweets later, it was clear it had worked.

Such is the power of the travel advisory, sensational and instantly consequential, to grab the public imagination.

Dump Trump
Trump and China at G20 summit

The reasons for the downturn in international travel to America are complicated, but a constantly cited example is the trade war with China, and it’s another place where we see travel warnings at perhaps their most politicized. In 2018, the number of Chinese visitors in the United States went down after 15 years of sustained growth. Again, hard economics are involved — a devalued yuan against the dollar — but the downturn may too be more of an issue of perception than anything else, as Chinese nationals choose to visit countries with less tense relationships to their own.

One article in the New York Times quoted travel professionals and economists, who blamed “inflammatory rhetoric” from the trade war for the dearth of Chinese visitors to the States. It’s not hard to track. Just a month after President Trump tweeted his intention to levy massive tariffs on Chinese imports, China issued a travel warning to its citizens regarding “harassment” at the hands of U.S. authorities.

As some experts have pointed out, the politicization of travel is a constant worry. Pointing to a case “where China essentially weaponized tourism” in a 2017 dispute with South Korea, one consultant explained how pressure from Chinese officials — for instance, forcing travel agencies to cancel excursions — led Chinese tourism to South Korea to drop by 50 percent.

If the same happened in America, speculated one “worst-case scenario” report, it would “mean a $18 billion hit to the American travel industry.”

It’s an extreme case. But that travel can be used as a weapon shouldn’t come as much of a surprise. In fact, China’s 2019 advisory came just about a year after one issued in the summer of 2018. Among similar trade disputes, the government had warned its tourists about “expensive medical bills, the threats of public shootings and robberies” in the United States.

How did U.S. officials react? Without missing a beat, they issued a travel warning against China.


  1. Apart from your very good arguments, don’t underestimate the trouble just getting through the border as a factor as well. A Danish friend of mine had to fill out a (for him quite stupid) form on the floor(!) of an office and the queue was far too long for him, after flying in from Europe. Other stories about giving logins to your social media accounts and confiscated computers do not help either. The US is no longer the place to go for comfortable well-off turists who just want to have fun and relax. And then the bonkers tipping rules, of course…

  2. The last time I visited NYC the queue took almost three hours to go through the customs at JFK. I traveled on UK passport with a valid ESTA visa. I had photo & fingerprints taken. Now that’s what I call a warm welcome! By the way, the cost of that six day long visit for the two of us was close to eight thousand USD.
    Just sayin’ .

  3. Umm the level of gun violence in America is a reason not to visit. That is a valid point foreign governments are making. I live in Chicago so I have experience. When people tell me other countries are safe I have to eyeroll because of gun culture in America that makes it possible for you to be in school, in a mall or at a concert where you could be shot and killed for no reason.

  4. Maybe.. if I was a prototypical middle aged white male, English as a first language and a neutral accent, affluent, and obviously well-insured, that would be okay..? Otherwise how could anyone reasonably expect border control, law-enforcement, emergency services and concerned members of the public NOT to view me with loathing and suspicion? The perception of the United States of America as a society which isn’t even civil towards its own citizens, let alone outsiders, just augments the attraction for going there.

  5. In my surrounding (international community in Geneva) one argument I hear often is the outrage of seeing almost every year the increase by 5% of what most people consider an absurd habit, of the ‘compulsory tip’ for almost every task. Being imposed on the bill 25% (what seems to be the norm now in New York) of the cost of a meal is an obvious absurdity as it has no bearing on the actual ‘work’ provided by the waiter/waitress. And being treated rudely if one does not match expectation is really annoying. This will not prevent people from visiting, but it is one argument taken into account when deciding where to go for vacation

  6. After planning a massive And expensive trip to New York, Vegas and Miami…friends started giving me tips on what to expect. I grew very uncomfortable at the concept of being interrogated and treated poorly rather than being welcomed as a guest. The thought of being harassed because of my race and religion seemed savage, so I decided to cancel 2 days before travel and went to Asia instead and had an absolute ball. The perception is real, and not made up…it’s based on an accumulation of experiences, so no need to sugar coat a fact anymore.

  7. I’m disappointed that everything is so politicized. Propaganda is the key to it all. Media is now indoctrination rather than information. And I’m disappointed that Tablet decided to further spread the negativity.

    Safe and joyous travels to all!

  8. It’s pretty simple really. I’ve chosen to not visit the US in the past three years, instead visiting Japan twice and Europe once. These include work conferences where I might have easily chosen the US. Why? Border control stories. Gun violence. Trumpism. And more. America ha slits it’s shine. There is a whole other world of welcoming so why bother.

  9. USA is overpriced and overrated, will spend my money elsewhere. Tipping culture is ridiculous, why don’t these businesses pay a fair wage instead of overcharging for food and then imposing tips also. Try going to Europe, way cheaper even with the euro exchange.

  10. Entering the USA at Washington Dulles Airport is always a nightmare, 1 1/2 to 2 hours to get through Passport Control is the norm. Last time I also got pulled for a random baggage check. ‘Don’t worry sir, it’ll only take 10 minutes’ 1 3/4 hours later, my name was called and my baggage was ‘searched’ for 7 seconds!
    3 hours and 15 minutes from leaving the plane to getting outside is not a good start to any holiday.
    It’s time they started to make us holidaymakers more welcome at Ametica’s Capital Airport.

  11. Many Canadian friends here in Mexico refuse to transit through the USA now both on political and moral objections. Yes, there is definitely a Trump effect on travel.

  12. As a counter example, I have entered the US 11 times this year, from Europe, Mexico and South America, and spent over 80 nights in the country.

    Negative interactions with CBP: 0
    Negative interactions with TSA: 1 (Newark)
    Violent incidents witnessed: 0
    Assholes encountered: 0
    Positive interactions with Americans: too many to count…

    I have no particular brief for the US (British citizen) but in my experience it’s a fantastic place to visit and I will keep going back as long as they keep letting me in :)

  13. Don’t be alarmed? Are you kidding? Foreigners have every reason to be alarmed. And to save their tourist dollars for more welcoming, less dangerous and less expensive destinations. For people of colour, for Chinese, for anyone other than white Christians it’s the last place you should risk travelling to. Even for white, middle aged Canadians it’s become a roll of the dice to cross. Don’t kid yourself, there is a chilling effect on tourism, and it’s not just Trump.

  14. Let me state unequivocally and for the record all of the stuff you’ve heard about racism in America is utter media bullshit. That game has been played in this country since the Civil War to try to keep people divided. The bottom line is it just doesn’t play out anymore. The civil rights movement was 60 years ago. Gun violence is another pile of media hyped up B.S. Look up the Russian/Ukrainian/Moldovan group Leonid & Friends who cometed on a 60-70 show US tour 2019. Look at what they have to say about America and Americans. Try actually asking other people who’ve been to the country. Customs and border protection that is an absolute effing nightmare. I know because I live in Mexico full time and have to cross the border once a month. Americans hate it, we know it sucks, we’re trying to change it. And the tide is turning against tipping culture as well, but that’ll take another generation.

  15. Just came back from NY and was shocked to find out how down got the city. So many Homeless people, So many Disturbing people, So mach dirt around, and the bad public transportation…. It is not so nice to visit the US at the last years. Small towns and Nature areas in Europe are better (and even cost less). US can not build their tourism industry only on tourist that maybe will come from China or India. Wake up there!

  16. I don’t get involved in the political discussions- every country needs to deal with it’s own. Issues. I am concerned with the skyrocketzing crime rate. We were recently stranded in Chatanooga Tennessee when our truck and all of our possessions was stolen from our hotel parking lot. Lesson learned (too late) – thieves cruise hotel parking lots waiting for tourists to let their guard down and Chatanooga has a higher than average crime rate. When that happens – you are on your own. Don’t expect help from anyone – not even your insurance company.

  17. We are Canadian, white, retired and spend about 3 months of year travelling, usually a month in USA. Normally 10-15k a year would be spent in USA, but not since Trump became Pres. Simple, racism, gun insanity and 40% of country still supports Trump after Kids in Cages, Kurdish genocide, rape of environmental laws & policy…. I won’t take chance of having to deal with a MAGAt

    We love real USA, not what Trump has turned country into. FYI if you are in Florida/Az or any other tourist location/business, Trump is severely impacting your biz….I’m one of many I’ve met who feel exact same way.

  18. As is true with the people in most places, the majority of people in Ameroca are decent & caught up in their own lives & not out to get you. Just like 3verywhere else, there are criminals so yes do lock up your stuff, bring in your valuables when you stay in .hotels, check your area.
    Bad things can happen to anyone anywhere anytime, but that’s true if you’re ever going to leave the comfort of home (and maybe even if you don’t), so I find this article to have hyperbolic undertones.
    Folks who dont want to go to America out of some misguided paranoia shouldnt go, America will be fine without then, just like She always is but saying its because you dont like the president is just silly.
    Even if anyone successfully made the argument that Trump is racist (I’m NOT saying that’s a given) nobody has ever made the argument that an American president can turn anyone else racist, that’s illogical.

  19. My wife and I are British citizens born and bred. Supposedly the US’s allies. During our last trip to the US we were selected for a special search on all 3 flights we took originating in the US. At least 4 hours in security. It was notable that US citizens were not being selected. We’ve all heard of the so called American Taliban. From arriving at the airport 6 hours before one flight from Honolulu to L.A. we ended up running for the plane and being the last to board, only to find people sitting in our seats who wouldn’t move so we weren’t sitting next to each other. Cabin crew were downright rude. I’ll never willingly fly AA again.
    Every time I have arrived at the border control I have been made to feel unwelcome. I can’t think why I would want to go to the USA. There’s more variety in Europe & Canada is a far more welcoming place than the USA.

  20. I am a Canadian who, on principle, will not visit the U.S. as long as Trump is president. You may think this is silly but it is my small way of making a statement. I would like Americans to know That much of the rest of the world views their support of Trump as appalling.

  21. We love going to the states the dollar hurts so we have thought twice about going. It has many Canadians staying home. The cost of meals are past ridiculous. We where in Hawaii and a cheaper hotel buffet cost $26.99 each add 30% for exchange $35.00 each then add a tip to help yourself for eggs ,toast ,bacon and coffee. How much do they think a person can eat??? at a buffet. I don’t mind the security it makes me feel safe. Like any country you need to stay in safe areas. Happy & Safe Travels Everyone!

  22. The #1 reason BY FAR is the strength of the dollar. The rest of this article is anti-Trump jibberish.

  23. If the criteria is never visit a country where you disagree with the politics of the current administration, there would be very few countries indeed where I would ever go. Fortunately, I don’t apply such a ridiculous rule.

  24. I’m trying to figure out the point of this article. “If you really want to know how foreigners, or their governments, view your country, the first place to look is their travel advisories.” Well, no, not at all. If you really want to know how foreign travelers to the US view the country, ask a recent visitor. And you will likely hear a litany of very good reasons they are not eager to return to the US. Talk my hometown of San Francisco. Tourists–especially foreign tourists–are subjected to a level of level of urban squalor and the threat of violence that few are prepared for. When foreign friends ask for my travel advice, I make sure that they know what they are getting into. I usually suggest that they wait a few years to see if we can redeem ourselves.

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