“Take Your Daughter to Work Day” hits different when work that day is at the Whitby, and when it’s her first time ever staying in a hotel. But not just any hotel — the Whitby is a Firmdale hotel.

“Take Your Daughter to Work Day” hits different when work that day is at the Whitby, and when it’s her first time ever staying in a hotel. But not just any hotel — the Whitby is a Firmdale hotel.
This is a story about a hotel. But in 2022, it’s hard to tell the story of Nine Orchard without talking about its location, a breathlessly discussed Manhattan micro-neighborhood called Dimes Square.
We love Manhattan, it’s our home. But the outer boroughs have just as much going on, including this summer’s LETSGETFR.EE festival, an extraordinarily unique event with a terrific cause. We’re thrilled to be supporters — and thrilled to give some overdue love to these hotels in Brooklyn, Queens, and beyond.
The Chelsea Hotel is back. The New York landmark and one-time home to dozens of the city’s most famous residents has been reinvented and is being slowly revealed. Here’s a sneak preview.
It’s a great time to book a hotel in New York, and to dine in New York, and to be whoever you want to be in New York. The city is open for business and buzzing with excitement, and all visitors are welcome. We’re probably not the first company to tell you that New York is back, but we have a lot more to say about it than simply encouraging you to spend money here.