If you learn anything today, you’ll learn just how significant Oscar Wilde is to the hotel industry. He is almost certainly the most celebrated guest of all time. These hotels are the proof.

If you learn anything today, you’ll learn just how significant Oscar Wilde is to the hotel industry. He is almost certainly the most celebrated guest of all time. These hotels are the proof.
London is no stranger to tradition, from afternoon tea to the monarchy. But rebellion, from Guy Fawkes to the Sex Pistols to these nonconformist hotels, is never far behind.
You’d think the most interesting aspect of London’s Chateau Denmark would be its legendary rock and roll history, or maybe the art left behind by Johnny Rotten. Not quite.
“Take Your Daughter to Work Day” hits different when work that day is at the Whitby, and when it’s her first time ever staying in a hotel. But not just any hotel — the Whitby is a Firmdale hotel.
NoMad has always brought a European flair to their hotels in the United States. At NoMad London, their first property in Europe, the formula gets reversed — as American designers reimagine a uniquely British building.