London is no stranger to tradition, from afternoon tea to the monarchy. But rebellion, from Guy Fawkes to the Sex Pistols to these nonconformist hotels, is never far behind.

London is no stranger to tradition, from afternoon tea to the monarchy. But rebellion, from Guy Fawkes to the Sex Pistols to these nonconformist hotels, is never far behind.
Stop us if you’ve heard this one before. A couple of Silicon Valley millionaires learn their favorite English village is falling on hard times. So they set out to revitalize it — one pub, post office, chip shop, farm, and guest room at a time.
A selection of hotels in the Big Easy that are absolutely drenched in ambience, character, and history. You wouldn’t have it any other way.
Members’ clubs are experiencing a surge in popularity not seen since the Gilded Age, and hotels are following right along with the trend. You can thank the pandemic, apparently.
We hope the hotels of the future look a little more like the Evo in Salt Lake City, where there’s a skatepark and a climbing gym and guests never have to be afraid to fall.