The Standard Hotels are known for two things: hip urban skyscraper hotels, and glamorous coastal resort hotels — and their first steps in Thailand include one of each. Opening just before the Standard Bangkok, the Standard Hua Hin finds itself not in Phuket or Koh Samui but in Hua Hin, the former fishing village that’s now the heart of what’s sometimes called the Thai Riviera, along the coast of the Gulf of Thailand.

The Standard, Bangkok is a return to roots, in a sense, for the now-venerable boutique hospitality brand — the second Standard hotel, in downtown Los Angeles, was a skyscraper hotel (albeit one of a more modest height) complete with a vibrant and vertiginous rooftop bar. This one, occupying the lower floors of an eye-catching 78-story tower, is far from modest, and its home, the mixed-use King Power Mahanakhon Building, is a unique one, with a spiraling, pixelated cutaway stretching the full height of the building.

The Standard hotels have always been among the most glamorous of the boutique hotel names, and in retrospect it was only a matter of time before they found their way to Ibiza. This Balearic paradise is a perfect fit not only for its famously lively nightlife, something of a Standard specialty, but also for its exceedingly laid-back atmosphere, which brings to mind the brand’s ultra-chill Miami outpost.

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