{"id":83826,"date":"2022-04-01T17:12:04","date_gmt":"2022-04-01T21:12:04","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=83826"},"modified":"2022-04-04T10:28:25","modified_gmt":"2022-04-04T14:28:25","slug":"genuine-article","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2022\/04\/genuine-article\/","title":{"rendered":"Genuine Article"},"content":{"rendered":"

\"Esme<\/p>\n

For a hotel to be successful, it must appeal to tourists. For it to be authentic, it must appeal to locals. Esm\u00e9 Miami Beach is well on its way to doing both. Did we mention it’s also a village?<\/h4>\n

What\u2019s old eventually becomes new again. And what\u2019s originally thought of as a contrivance, given enough time to exist, will transform into the genuine article. Age and history bestow respect on a place, regardless of the motives that first brought it into being.<\/p>\n

What brought Esm\u00e9 Miami Beach<\/a> into being was a project dreamed up in the 1920s by N.B.T. Roney, one of Miami Beach\u2019s original city planners. Inspired by the spirit of Greenwich Village, he envisioned a series of buildings on Espa\u00f1ola Way that would serve as an enclave for the city\u2019s artists. But instead of a village for creatives, he got Al Capone. And although the reputation of this historic pedestrian strip is no longer that of a seedy gangster\u2019s hideaway, the local paper has described the street with a hint of caution. \u201cLong a magnet for tourists,\u201d wrote the Miami Herald in 2021, it’s a street that \u201chas struggled to lure locals in the past.\u201d<\/p>\n

Time heals all wounds. So does a killer boutique hotel. Today, the village of Espa\u00f1ola Way is the 145-room Esm\u00e9 Miami Beach<\/a>. The size of this tiny town is modest, its tallest building only three floors, and its length about a block and a half. But its walls burst with restaurants and bars, hotspots that connect via intimate outdoor alleys. Here, they even have their own lexicon. The corridors are strictly paseos<\/em>, narrow paths that yawn between white-washed walls and evoke winding European streets with nary a hint of mid-century kitsch. <\/p>\n

Espa\u00f1ola Way was engineered to be a replica. 100 years later, it\u2019s a bona fide piece of Miami\u2019s cultural past. <\/p>\n

As a hotel, Esm\u00e9 is something completely different for Miami Beach \u2014 something much more subtle and harder to define than the types of accommodations the town is known for. It’s in its own world, hiding in plain sight. That might explain why it appealed to Al Capone, and why today it appeals to travelers less enamored with the gleaming glass towers and Art Deco stalwarts of the South Beach strip. <\/p>\n

But what about those locals?<\/p>\n

\"Esm\u00e9<\/p>\n

\u201cI was a little wary about Espa\u00f1ola Way,\u201d admitted<\/a> Chris Hudnall, Miami local and the founder of the group behind El Sal\u00f3n, the moody cocktail bar that greets you on the east end of the hotel\u2019s block. But, he continued, \u201cI had no idea this was even back here.\u201d<\/p>\n

What\u2019s back there \u2014 after five years and some $40 million \u2014 are the eight historic buildings of Esm\u00e9 Miami Beach<\/a>, renovated down to the studs. The paseo<\/em> walkways in the \u201cvillage,\u201d more recently utilitarian spaces for restaurant staff, have been restored to the architect\u2019s original design from nearly a century ago. Outfitted with caf\u00e9 tables and picturesque nooks for al fresco dining, they connect guest rooms with spaces like the Basque-inspired \u201cvillage pub\u201d Bar Pintxo, the Mediterranean restaurant The Drexel, and the cocktail bar El Sal\u00f3n. Across the street, linked to the paseos via tunnel, is the standalone Casa Matanza \u2014 where it\u2019s said Capone\u2019s gambling syndicate once operated. Today, it hosts the Drexel and several suites. The Capone Suite might have a living room, but all guest rooms sport king beds, jewel tones, and mahogany furniture, a compliment to the variety of patterns, textures, tiles, and bold pops of color in the inspired public spaces.<\/p>\n

Together, the effect is of a \u201chidden village behind our walls,\u201d as Jessica LaRosa, general manager of Esm\u00e9, tells Tablet. A respite from \u2014 and within \u2014 the heart of Miami Beach. And it\u2019s not that the hotel wants to stem the flow of tourism or change the city\u2019s iconic reputation. But what they offer is perhaps a little more intimate, an effort to lure locals back to a street that\u2019s long been written-off as a concession to visitors.<\/p>\n

\u201cWe wanted to deliver a product that honored the history of Espa\u00f1ola Way and emphasized the charm of the area,\u201d says LaRosa. But \u201cit was also important to create a space for savvy travelers and the local community alike, [a space] that felt like an escape from the heavy tourism of the beach and Ocean Drive.\u201d<\/p>\n

\"Esm\u00e9<\/p>\n

\"Esm\u00e9<\/p>\n

\"Esm\u00e9<\/p>\n

\"Esm\u00e9<\/p>\n

\"Esm\u00e9<\/p>\n

\"Esm\u00e9<\/p>\n

\"Esm\u00e9<\/p>\n

What remains to be seen is how easy it is to manufacture that kind of community. If you build it, will they come? You can see the challenge in the history of Espa\u00f1ola Way. The place is often described as a former artist\u2019s colony, except for the minor detail that it never was. In a City of Miami Beach document discussing the preservation of the historic street, they note the excitement around the place in a 1925 Miami News<\/em> article: \u201cthe Spanish Village of Miami Beach is destined to become a famous place among the artist and intellectuals of the nation\u201d! And in the next sentence, the reality: \u201cBut artists and their associates never seemed to adopt the street, with its carnival atmosphere, as their own.\u201d<\/p>\n

Esm\u00e9 Miami Beach<\/a> opened in the midst of the pandemic, but early indications are that their vision has a better chance of realization. Locals have already raved about the feeling. El Sal\u00f3n is \u201cdim and intimate\u2026 perfect for a date you\u2019re trying to impress with your knowledge of cozy, secluded bars,\u201d writes the Infatuation, who call it \u201ca great place to hide from\u2026 tourists while sipping a very good martini.\u201d<\/p>\n

The unique aesthetics of Esm\u00e9 \u2014 building on the original Spanish-Mediterranean architecture \u2014 speak for themselves, though a stay there doesn’t mean you\u2019ll miss out on the more traditional Miami Beach vibe. Ascend to the rooftop and bridges have been added between buildings to create a large, cohesive space that fulfills every fantasy. Under the sun, poolside cabanas and a cushy lounge deck glitter, adjacent to the coconut-inspired lamps that light the sangria menu before the DJ set begins after dark.<\/p>\n

But even that is meant to attract locals, with things like happy hours and live music meant to draw the community together.<\/p>\n

The little village has more tenants on the way. Additional businesses are preparing to fill the remaining spaces, and LaRossa is confident that Infinity, Esm\u00e9’s parent company, is going to entice locals to come back. We expect she’s right. Esm\u00e9 and Espa\u00f1ola are camp. They’re theater. They’re a celebration of Miami’s sociable spirit. And they imagine the city as N.B.T. Roney did all those years ago: as a place of culture and creativity. That appeals to everyone.<\/p>\n

 
\nBook Esm\u00e9 Miami Beach<\/a> on Tablet Hotels.<\/em><\/p>\n

\"Esm\u00e9<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

For a hotel to be successful, it must appeal to tourists. For it to be authentic, it must appeal to locals. Esm\u00e9 Miami Beach is well on its way to doing both. Did we mention it’s also a village?<\/p>\n","protected":false},"author":58,"featured_media":83882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3643],"tags":[3491,3642,3300],"thb-sponsors":[],"class_list":["post-83826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-spotlight","tag-florida","tag-hotel-spotlight","tag-miami"],"acf":{"new_subtitle":"Esm\u00e9 Aims to Lure the Locals in Miami Beach","property_id":[{"id":"12395"}]},"yoast_head":"\nEsm\u00e9 Lures the Locals in Miami Beach \u2014 by Tablet Hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.tablethotels.com\/en\/2022\/04\/genuine-article\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esm\u00e9 Lures the Locals in Miami Beach \u2014 by Tablet Hotels\" \/>\n<meta property=\"og:description\" content=\"For a hotel to be successful, it must appeal to tourists. 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