{"id":79508,"date":"2021-10-08T18:40:10","date_gmt":"2021-10-08T22:40:10","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=79508"},"modified":"2023-03-29T10:43:29","modified_gmt":"2023-03-29T14:43:29","slug":"chaos-agent","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/","title":{"rendered":"Chaos Agent"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]\n\"Life<\/p>\n

Life House isn\u2019t a typical hotel group. They own and operate hotels \u2014 that part is typical. But behind the scenes, they\u2019re disrupters. They looked at how the hotel industry has traditionally been run and they decided they were going to change it. Carry it kicking and screaming into the 21st century. It’s a big task, but the millions they\u2019ve earned in funding from Silicon Valley shows that more than a few people believe they’ll succeed.<\/p>\n

And if they do succeed, you might never even notice. We\u2019re not talking about installing flashy room amenities or updating the spa menu or trying to revolutionize breakfast. We\u2019re talking about changing the things you don\u2019t see. The things in the back of the house that have made running a hotel a headache for owners and expensive for guests.<\/p>\n

\u201cThere are over 20 systems a hotel needs to successfully operate, from a booking engine, to a finance product, to door locks. These systems need to talk to each other so that when a guest books a room it flows through [all of them]. The resulting software ecosystem is chaos<\/em>.\u201d That’s Rami Zeidan, founder of Life House. He’s the kind of person who believes Microsoft Excel modeling is an art form. And he’s the kind of person ideally suited to calm the chaos he\u2019s describing.<\/p>\n

The company Zeidan founded doesn’t just create inspired hotels (in Miami<\/a>, Denver<\/a>, and Nantucket<\/a>) \u2014 it gives others agency to do the same. It encourages them to take the plunge. Opening a hotel will never be easy. Thanks to Life House, it\u2019s a little easier.<\/p>\n

\"Life
Life House Nantucket<\/figcaption><\/figure>\n

Zeidan developed groundbreaking management software that lets hotel owners run their systems more efficiently \u2014 helping to automate, centralize, and optimize everything about the business. The Life House properties utilize the software, of course, but they also sell it to a wide variety of independent hotels that share their boutique sensibilities. \u201cYou can think of us as the Shopify for independent hotels,\u201d Zeidan tells Tablet in a fascinating email exchange. \u201cWhere independent hoteliers can focus on what they care about, i.e., the real estate and the brand, and not worry about the complicated nuances of finance, pricing, human resources\u201d and on and on.<\/p>\n

The fact that the software was developed by a boutique-hotel operator and not by a multinational conglomerate is perhaps its most extraordinary aspect. Zeidan knows what these smaller hotels need and he knows how best to serve it to them. He began his hospitality career as an investor in Morgans Hotel Group, then the NoMad in Manhattan. Before long he had worked on a who\u2019s who of Tablet hotels. The 1 Hotels. Baccarat. Sydell. At Life House he has his own in-house tech team \u2014 an absolute rarity in the industry.<\/p>\n

\"Life
Life House, Lower Highlands<\/figcaption><\/figure>\n

Boutique hotel founders are a type. It\u2019s like opening a restaurant. Everyone dreams about it, but you have to be a little bit eccentric to actually make it happen. You need a vision so strong you feel like you have no other choice but to go for it. Look at Thorngrove Manor<\/a> in Australia. The founders built a fairytale palace from scratch because they had something in their head they had to put into the world. It\u2019s like that for a lot of them. But Zeidan didn\u2019t just set out to create one dream hotel. He has a mission, and in his words, it\u2019s to \u201cserve the universe.\u201d<\/p>\n

His mission stems from a tragedy. \u201cIn 2014, my brother \u2014 who was a doctor, humanitarian and my best friend \u2014 passed away in a tragic accident. I remember feeling that even a billion dollars would not even impact my mood let alone make me feel better.\u201d He traveled for two months. \u201cMy brother had regularly gone to Lebanon and stayed deeply connected to family and so I immediately went there to connect with all of my relatives and try to connect to my roots.\u201d The experience was formative and igniting. \u201cDespite being grief stricken and barely being able to speak any Arabic or French, I felt at home and for the first time I actually felt proud of my name, Rami.\u201d As he reflected, he came to an understanding of the world, and the role travel plays in it. His goal, he decided, was to make \u201cthe social good of intentional travel more accessible.\u201d<\/p>\n

Life House’s fundamental focus on technology had its advantages during the pandemic. They were able to quickly implement the type of QR-based life we\u2019ve all grown accustomed to, and even partner with a home workout company to film a series of exercises in actual guest rooms before reopening each hotel \u2014 so guests could follow an exercise routine perfectly suited to the space. Meanwhile, a feature that predates the last couple years is the Life House social network \u2014 it\u2019s voluntary to opt in \u2014 that lets you find other people staying or arriving at the hotel who are interested in meeting up.<\/p>\n

\"Life
Life House, Little Havana<\/figcaption><\/figure>\n

Each hotel with the Life House name goes through an intensely researched brand-birthing process. \u201cWe feel we\u2019re more like screenwriters in this phase than designers,\u201d explains Zeidan. They learn everything they can about the specific neighborhood, then develop a \u201cprotagonist\u201d to guide them through the specific design choices. \u201cIt\u2019s like method acting to really sit in this protagonist\u2019s shoes and say \u2018if I were him\/her, what am I passionate about, what story needs to be told, and how do I tell it through design, tone of voice, music, etc.\u2019\u201d Take Life House, Little Havana for example. Their research illuminated the idea that the neighborhood was a refuge not just for Cuban immigrants, but a \u201cmultitude of Latin cultures\u2026 who could land in a safe, inexpensive community where they didn\u2019t need to learn a new language.\u201d<\/p>\n

\u201cWe then took this conceptual narrative and bled it through everything \u2014 from layering in Afrocubanismo textiles and artwork to creating a restaurant and bar with an amazing collection of Latin American street foods.\u201d Their imagined protagonist would get to know these foods in his travels: \u201ca very Anthony Bourdain approach.\u201d<\/p>\n

Below, you can see the hotels in the Life House universe. The ones without Life House in the name exist in the “Powered by Life House” portfolio. They use the Life House management software and lean on the operations expertise of the Life House team, but they’re pre-existing, independently owned hotels with their own stories and boutique sensibilities. As the hotel industry went through its ups and downs over the last two years, and continues to do so, Life House has focused a larger part of their resources on these types of properties. In 2018, Zeidan wanted over twenty Life House hotels in development by the next year, saying<\/a> “our loyal guests will want a Life House wherever they travel.” If the pandemic has altered their ambitions, they haven’t eliminated them.<\/p>\n

Zeidan puts it this way: “We find we can have a bigger impact by selling our software and services to other hotels with great stories versus only being focused on our brand.” Not that the Life House brand, proper, doesn’t still plan to expand. They’re in various stages of development for more hotels in Chattanooga, Miami Beach, Nantucket, Brooklyn, the Berkshires, and even Bali. So will Life House succeed in disrupting the industry and its decades of entrenched, antiquated systems? It remains to be seen, but it sure will be fun to watch.<\/p>\n

<\/div>\n

Life House, Nantucket<\/h2>\n

Nantucket, Massachusetts<\/h5>\n

\"Life<\/a><\/p>\n

This old sea captain\u2019s house is the oldest continually operating hotel in Nantucket. It became an inn in the 1830s, and while it\u2019s been thoroughly redesigned by Life House \u2014 and functionally been brought up to 21st-century luxury-boutique standards \u2014 it\u2019s full of details that suggest a long and eclectic history. A fine breakfast is the only meal served, unless you count afternoon tea in the gardens, but from this location you\u2019re meant to get out and explore the town, which has no shortage of excellent restaurants among its many charms.<\/p>\n

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<\/div>\n

Life House, Lower Highlands<\/h2>\n

Denver, Colorado<\/h5>\n

\"Life<\/a><\/p>\n

Denver, Colorado\u2019s Highlands district is one of the most vibrant and fast-changing corners of town; art galleries, breweries, restaurants, bars, and now hotels balance the change that necessarily accompanies innovation with the need to hold on to local history. Life House, Lower Highlands is devoted to both efforts. It\u2019s a new build, and an attractive one, a modestly sized contemporary building in a neighborhood that\u2019s part commercial, part residential. Inside, however, modernity gives way to Victoriana, in a tribute to the era of LoHi\u2019s founding.<\/p>\n

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<\/div>\n

Life House, Little Havana<\/h2>\n

Miami, Florida<\/h5>\n

\"Life<\/a><\/p>\n

Out-of-town guests could be forgiven for believing that Miami Beach and Miami are one and the same. But if you never set foot on the mainland, you\u2019ll miss out on Little Havana, one of Miami\u2019s most unique neighborhoods. And that means missing out on Life House Little Havana, the first hotel from this hospitality startup that aims to deliver a luxury-boutique experience at a price that its competitors can\u2019t match.<\/p>\n

Life House, Little Havana reopens on November 9th<\/em><\/p>\n

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<\/div>\n

Life House, South of Fifth<\/h2>\n

Miami, Florida<\/h5>\n

\"Life<\/a><\/p>\n

South Beach might seem an odd choice of venue for a Silicon Valley hospitality startup, but it turns out that this is a hotel market that\u2019s ripe for \u201cdisruption.\u201d This town has plenty of awesome hotels, but they tend to come with similarly fearsome price tags. Not the case with Life House, South of Fifth \u2014 the Life House proposition is a luxury boutique hotel at a price starting just a shade over a hundred dollars.<\/p>\n

Life House, South of Fifth is currently closed but plans to reopen in the coming months<\/em><\/p>\n

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<\/div>\n

Faraway Nantucket<\/h2>\n

Nantucket, Massachusetts<\/h5>\n

\"Faraway<\/a><\/p>\n

Given the small size of Nantucket\u2019s downtown historic district, to have just one house there would be a stroke of good luck. To have four \u2014 especially four in a cluster all together \u2014 is extraordinary. Faraway Nantucket finds itself in exactly this situation: four houses, as old as 1846 and as new as 2013, around a courtyard lounge, converted into a 58-room boutique inn.<\/p>\n

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<\/div>\n

Kelley House<\/h2>\n

Martha’s Vineyard, Massachusetts<\/h5>\n

\"Kelley<\/a><\/p>\n

Edgartown, Massachusetts, on the island of Martha\u2019s Vineyard, is among the most historic places in the United States. Once home to the American whaling industry, it\u2019s now one of the leisure capitals of the Northeast, and many old sea captains\u2019 stately homes have been transformed into guest houses and hotels. The Kelley House, despite its singular name, comprises six of them; and while, with nearly two centuries in business, it\u2019s one of the oldest hotels in the country, its owners have kept it looking and feeling contemporary, even as they\u2019ve preserved the atmosphere that makes it so unique.<\/p>\n

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<\/div>\n

Marquee Playa Hotel<\/h2>\n

Playa del Carmen, Mexico<\/h5>\n

\"Marquee<\/a><\/p>\n

Travelers to Playa del Carmen have plenty of choices already, but something new, luxe, and stylish is always welcome. Marquee Playa Hotel offers its own perspective on the Riviera Maya scene, drawing inspiration from, of all things, the golden age of Hollywood glamour \u2014 monochrome portraits and film stills adorn the walls, and while the interior-design style is mostly minimalist, you just might catch a glimpse of Art Deco here and there.<\/p>\n

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<\/div>\n

The Maidstone<\/h2>\n

East Hampton, New York<\/h5>\n

\"The<\/a><\/p>\n

If your idea of Scandinavian design is still something out of IKEA, you\u2019re a few decades out of date. Same goes for anyone who imagines the Hamptons are all about country-club preppiness. The Maidstone, in East Hampton, will set you straight on both counts. The Maidstone is a little slice of the Stockholm archipelago, within driving distance of New York \u2014 complete with a generous helping of eclectic, contemporary Scandinavian design, as well as a restaurant whose Scandinavian-influenced cuisine just happens to be perfectly on trend at this moment in the food world.<\/p>\n

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<\/div>\n

KAYAK Miami Beach<\/h2>\n

Miami, Florida<\/h5>\n

\"KAYAK<\/a><\/p>\n

For a little while there, Miami Beach\u2019s hotels were in danger of losing touch with what\u2019s unique about the city: not just the undeniable glamour of the place, but the backdrop of unhurried, quasi-tropical ease against which it\u2019s set. KAYAK Miami Beach, however, is a timely reminder that it\u2019s not just perfectly possible to combine stylish elegance and cheerful relaxation under one roof \u2014 it\u2019s actually the essence of Miami Beach hospitality.<\/p>\n

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<\/div>\n

Wheatleigh<\/h2>\n

Berkshires, Massachusetts<\/h5>\n

\"Wheatleigh\"<\/a><\/p>\n

It hardly seems like Wheatleigh can be real \u2014 a 19th-century Italianate mansion in the Berkshires of Western Massachusetts, set on a 22-acre estate surrounded by parkland designed by Frederick Law Olmsted, complete with a small but high-end French restaurant and a mere 19 rooms and suites. It\u2019s ideal for some rural seclusion, if that\u2019s what you\u2019re after, but this corner of the Northeast is full of culture as well; the town of Lenox is steeped in literary history, and you\u2019re just a few minutes\u2019 walk from the Tanglewood estate, the summertime home of the Boston Symphony Orchestra.<\/p>\n

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The founder of Life House looked at how the hotel industry was being run and all he saw was chaos. 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In response, he didn\u2019t just create a new kind of hotel, one that could operate free from the noise, he\u2019s also giving others agency to do the same.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/\" \/>\n<meta property=\"og:site_name\" content=\"Tablet Hotels | The Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tablethotels\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-08T22:40:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T14:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/10\/lifehouse_sso.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mitchell Friedman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tablethotels\" \/>\n<meta name=\"twitter:site\" content=\"@tablethotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mitchell Friedman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/\"},\"author\":{\"name\":\"Mitchell Friedman\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#\/schema\/person\/abb5312ebc20aa7c118d94648b02d8ac\"},\"headline\":\"Chaos Agent\",\"datePublished\":\"2021-10-08T22:40:10+00:00\",\"dateModified\":\"2023-03-29T14:43:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/\"},\"wordCount\":2371,\"publisher\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/10\/1238444-1.jpg\",\"keywords\":[\"Denver\",\"Hotel Spotlight\",\"Miami\",\"Nantucket\"],\"articleSection\":[\"Hotel Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/\",\"name\":\"Life House Hopes to Disrupt the Hotel Industry \u2014 by Tablet Hotels\",\"isPartOf\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/10\/1238444-1.jpg\",\"datePublished\":\"2021-10-08T22:40:10+00:00\",\"dateModified\":\"2023-03-29T14:43:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/#primaryimage\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/10\/1238444-1.jpg\",\"contentUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/10\/1238444-1.jpg\",\"width\":1072,\"height\":1072},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/10\/chaos-agent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/magazine.tablethotels.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chaos Agent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#website\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/\",\"name\":\"Tablet Hotels | The Magazine\",\"description\":\"Bold opinions. 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