{"id":79105,"date":"2021-09-03T17:24:14","date_gmt":"2021-09-03T21:24:14","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=79105"},"modified":"2023-07-07T17:34:49","modified_gmt":"2023-07-07T21:34:49","slug":"fire-ice","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2021\/09\/fire-ice\/","title":{"rendered":"Fire & Ice"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20210904\/Exterior-1b.jpg\" alt=\"ION Adventure Hotel\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/p>\n<h4><em>The ION Adventure Hotel is a pure Icelandic destination in every sense. If you&#8217;re looking for an encapsulation of all that makes this country special, look no further. If you&#8217;re looking for a club sandwich, you&#8217;ll have to look elsewhere.<\/em><\/h4>\n<p>The land around Iceland\u2019s Mount Hengill is active. At the meeting place of two continental plates, trails sprawl over the constantly shifting landscape, speckled with natural hot springs. Hikers dip into the volcanically heated water that bubbles up from below. So, too, do two geothermal power plants that ring its slopes, sucking at the earth and heating most of the towns around the country. Years ago, workers from one of these plants lived at a modest barracks nearby. As technology advanced, work migrated mostly to the larger plant on the other side of the mountain. The small inn was abandoned. In 2013, it became <a style=\"text-decoration: underline;\" href=\"https:\/\/www.tablethotels.com\/en\/selfoss-hotels\/ion-adventure-hotel?utm_source=agenda&amp;utm_medium=page&amp;utm_campaign=fire_ice\" target=\"_blank\" rel=\"noopener noreferrer\">ION Adventure Hotel<\/a>.<\/p>\n<p>A hearty redesign covered the older, boxy part of the building in black cladding \u2014 in tandem with the raw concrete, it&#8217;s a perfect, volcanic-inspired camouflage against the rocky landscape. To the existing 18 rooms and kitchen were added a brand new wing with 24 more rooms, a gorgeously exposed indoor-outdoor spa, and, most prominently, an all-glass public space that pushes outwards from the hotel like a lens fixed on the aurora borealis.<\/p>\n<p>Beneath it all, uneven stilts teeter on the ground \u2014 not just a pleasing aesthetic choice, but a reference to vikings who would chuck ornate wooden pillars ashore to claim their land as they sailed for conquest. Overlooking a sometimes mossy, sometimes frozen lava field, ION is a perfect encapsulation of this land of fire and ice \u2014 an Icelandic destination in every sense of design and mission. \u201cWhen you check into the hotel you will only hear, feel, smell, and view Icelandic design, art, music, food,\u201d promises its founder, Sigurlaug Sverrisd\u00f3ttir.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20210904\/Exterior-2b.jpg\" alt=\"ION Adventure Hotel\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/p>\n<p>On the inside, spare Nordic design defines the rooms. Portraits of horses decorate the walls, sculptures of driftwood dot the spaces, and the hotel sources furniture from local makers. Building materials include forms fashioned from local rock and Iceland\u2019s black sand beaches. Arctic char and local microbrews fill the menu at the restaurant, Silfra. The photo of the narrow hot tub alone, fed by the same spring waters that pepper the landscape, should entice you to visit. But if that doesn\u2019t do it, see the Northern Lights bar at the tip of the hotel, a glass box jutting out for optimal views of the atmosphere during the aurora borealis.<\/p>\n<p>Then there\u2019s the outside. This is the <em>adventure<\/em> hotel, after all. Horseback riding, jeep tours, snowmobiling, visits to ice caves \u2014 it\u2019s all on offer. When Tablet asks Sverrisd\u00f3ttir her favorite activities, she singles one out in particular. Snorkeling at Silfra fissure. There, on the actual spot where the two plates separate, you can float in a crystal-clear lake and actually see the two different continental plates of North America and Eurasia at the same time.<\/p>\n<p>If the hotel looks a little like a bionic caterpillar, it\u2019s a fittingly bizarre construction for a particularly unique setting. Next door is Thingvellir \u2014 an UNESCO listed national park that once hosted the oldest parliament in Europe. It&#8217;s a special place to the people of Iceland, the kind where the president brings his fellow heads of state for a photo op. Besides the inspirationally democratic history, it makes a good background. The valley\u2019s dotted with cliffs, ringed by mountains, and host to a large lake and lava fields.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20210904\/Exterior-5b.jpg\" alt=\"ION Adventure Hotel\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20210904\/Exterior-4b.jpg\" alt=\"ION Adventure Hotel\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20210904\/Spa-b.jpg\" alt=\"ION Adventure Hotel\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20210904\/Lobby-b.jpg\" alt=\"ION Adventure Hotel\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20210904\/Bedroom-1b.jpg\" alt=\"ION Adventure Hotel\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20210904\/Bedroom-2b.jpg\" alt=\"ION Adventure Hotel\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/p>\n<p>Despite its location on the famous Golden Circle route (a popular tourist loop from Reykjav\u00edk around the sites in the country\u2019s southwest), as of 2009, Thingvellir hosted a single hotel. A hotel that \u2014 unfortunately \u2014 burned down just around the time Iceland began attracting an influx of international visitors. For a variety of reasons (better exchange rates, more air travel, a famous volcanic eruption), by 2017 this country of 350,000 would host nearly two million annual visitors.<\/p>\n<p>\u201cWe saw an opportunity,\u201d explains Sverrisd\u00f3ttir. A native of Reykjavik, Sverrisd\u00f3ttir remembered fondly her childhood weekends at Thingvellir with her grandparents. Her previous career with a charter airline had taken her to luxury hotel after luxury hotel, suitably fancy places that all served the same club sandwich. The sandwich, silly at it sounds, is the metaphoric crux on which the hotel is built. Turkey and bacon between three slices of white bread \u2014 it came to represent a rejection of local culture for Sverrisd\u00f3ttir, an appeal to the common denominator instead of a celebration of local custom. Besides the use of Icelandic materials and crafts throughout, the design of the hotel itself is meant to \u201cflatter the nature\u201d around the building. Minarc, the Santa Monica-based design studio that led the renovation, succeeded on that brief.<\/p>\n<p>You might wonder why, amongst all this Icelandic fare, the hotel was refurbished and renovated by a Californian design studio. Easy. That studio, Minarc, is owned by a husband and wife, architect and interior designer, both Icelandic. The designer is Sverrisd\u00f3ttir\u2019s childhood friend from Reykjav\u00edk. \u201cThey concentrate on sustainability so there was no question about it from the beginning,\u201d she notes.<\/p>\n<p>Minarc used a prefab, panelized building system that exceeds environmentally friendly building standards. Sustainability is everything here, from the recycled-tire sink in the restaurant to the public spaces themselves. And throughout the hotel is an intense focus on providing panoramic views of the exteriors, across lava fields towards the national park, the volcano, or the lake.<\/p>\n<p>It\u2019s an incredible hotel, the kind, as we wrote when they first joined Tablet, we had been waiting for since the day we started the company. \u201cThe otherworldly landscapes of Iceland were crying out for the full Patagonia treatment \u2014 a rural escape that\u2019s at once a building of real architectural distinction and a thoughtfully luxurious hotel as well.\u201d Plus, as Sverrisd\u00f3ttir notes cheekily: \u201cThere is no club sandwich on the menu.\u201d<\/p>\n<p>&nbsp;<br \/>\n<em>Book <a style=\"text-decoration: underline;\" href=\"https:\/\/www.tablethotels.com\/en\/selfoss-hotels\/ion-adventure-hotel?utm_source=agenda&amp;utm_medium=page&amp;utm_campaign=fire_ice\" target=\"_blank\" rel=\"noopener noreferrer\">ION Adventure Hotel<\/a> on Tablet Hotels.<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20210904\/Owner-b.jpg\" alt=\"ION Adventure Hotel\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><br \/>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ION Adventure Hotel is a pure Icelandic destination in every sense. If you&#8217;re looking for an encapsulation of all that makes this country special, look no further. If you&#8217;re looking for a club sandwich, you&#8217;ll have to look elsewhere.<\/p>\n","protected":false},"author":58,"featured_media":79154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3643,3763],"tags":[3073,3642,3436,3605,3748],"thb-sponsors":[],"class_list":["post-79105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-spotlight","category-sustainability","tag-design","tag-hotel-spotlight","tag-iceland","tag-sustainability","tag-sustainable-travel"],"acf":{"new_subtitle":"ION Adventure Hotel Is Intrinsically Iceland ","property_id":[{"id":"7019"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ION Adventure Hotel Is Intrinsically Iceland \u2014 by Tablet Hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.tablethotels.com\/en\/2021\/09\/fire-ice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ION Adventure Hotel Is Intrinsically Iceland \u2014 by Tablet Hotels\" \/>\n<meta property=\"og:description\" content=\"The ION Adventure Hotel is a pure Icelandic destination in every sense. If you&#039;re looking for an encapsulation of all that makes this country special, look no further. 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