{"id":77573,"date":"2021-05-21T14:52:46","date_gmt":"2021-05-21T18:52:46","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=77573"},"modified":"2023-03-29T10:45:45","modified_gmt":"2023-03-29T14:45:45","slug":"euro-step","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/","title":{"rendered":"Euro Step"},"content":{"rendered":"

\"\"<\/p>\n

NoMad has always brought a European flair to their hotels in the United States. At NoMad London, their first property in Europe, the formula gets reversed \u2014 as American designers reimagine a uniquely British building.<\/em><\/h4>\n

The story of a hotel is important. With so many kinds of accommodations to choose from these days, guests want a dramatic background that helps elevate their stay. It\u2019s why Tablet exists \u2014 so you can book hotels that provide a memorable experience, not just a room for the night. And it\u2019s why there\u2019s so much excitement about NoMad London<\/a>.<\/p>\n

The history begins with the Bow Street Magistrates\u2019 Court and Police Station, neighbor to the Royal Opera House and a landmark that\u2019s stood since the 19th century. It\u2019s a grand, legendary, listed building in Covent Garden, with walls that have seen their share of famous happenings \u2014 the trials of Oscar Wilde and Augusto Pinochet among them. Despite being a monumental British building, it took an American to reimagine it as something so different.<\/p>\n

Free from the shackles of familiarity, Andrew Zobler, CEO of the Sydell Group, saw the potential with fresh eyes. Talk to those behind the scenes at NoMad and they speak with reverence of Zobler\u2019s sixth sense \u2014 they describe his talent almost as one of alchemy \u2014 to see a building that\u2019s spent centuries as one thing and understand how it might function totally as another. What was once a magistrate\u2019s court is now the latest in a line of plush, luxurious, eminently stylish hotels with a bent towards the culinary.<\/p>\n

In other words, it\u2019s a NoMad hotel.<\/p>\n

\"NoMad<\/p>\n

Not to say that the NoMad London comes completely out of the blue. If you know the NoMads like we do, you know too that they\u2019re really a European brand. It\u2019s just, until now, you couldn\u2019t say that literally.<\/p>\n

At NoMad New York<\/a> (currently closed for renovations), a Parisian sensibility pervades a Beaux-Arts building. At NoMad Los Angeles<\/a>, they\u2019ve kept the grand European features of a distinctly Italianate landmark intact. For their first project in Europe, it\u2019s only natural that the trend gets reversed. \u201cI wanted to introduce a New York point of view,\u201d Zobler told the Wall Street Journal<\/a>. \u201cWe should be New Yorkers having a conversation with London.\u201d<\/p>\n

Public spaces and guest rooms alike are filled with bright, provocative, abstract American and avant-garde European art, designed to feel like the personally curated collection of a New York art collector. Sunlit rooms feature hardwood floors and found objects from a range of eras, to go with all the luxury touches you expect. And of the 91, many are jaw-dropping suites that look out over the Opera House or give bird\u2019s eye views of the Covent Garden neighborhood.<\/p>\n

For a conversation between New York and London, they couldn\u2019t have chosen better designers. Roman and Williams, the lauded team behind New York classics like the Ace Hotel<\/a>, brought their own genius and New York sensibility to the London building. In fact, as they worked on the NoMad London, they were working too on a new take on the British Galleries at the Metropolitan Museum of Art. \u201cWe\u2019ve spent the last few years immersed in conversations about Britishness and British identity,\u201d Robin Standefer, one of the principles, told Wallpaper<\/a>. \u201cIt was fortuitous training for our first project in Britain.\u201d<\/p>\n

\"NoMad<\/p>\n

\"NoMad<\/p>\n

\"NoMad
Top\/Middle: Guest rooms feature abstract American and avant-garde European art. Bottom: The fireplace room at the NoMad Restaurant & Bar.<\/figcaption><\/figure>\n

The fact that abstract art for the first time makes an appearance in a NoMad is another fitting point in the conversation between the two cities. The Abstract Expressionist movement heralded New York City’s status as the most important art city in the world. If any type of American art might influence London’s, it’s this one. Guest rooms feature between eight and 18 pieces each, and suites might have dozens. Of the photographs, collages, watercolors, paintings, and ceramics, many are original, with artists from around the world commissioned for specific pieces. One favorite is the work by Swiss artist Caroline Denervaud featured in the lobby, created by her fascinating combination of dance and painting that results in large, abstract pieces.<\/p>\n

Among Roman and Williams\u2019 biggest moves, meanwhile, was to add a massive glass atrium at the center of the hotel. It\u2019s reminiscent, they note, of an \u201cEdwardian greenhouse.\u201d It also happens to be the restaurant, and the fact that it\u2019s at the center of the building is no coincidence.<\/p>\n

We\u2019ve alluded to it already, but the dining experience is essential to the NoMad concept. In New York, the restaurant earned a Michelin Star. Here, Chef Ashley Abodeely \u2014 tapped for the project after work at both Nomad New York and LA \u2014 weaves an eclectic menu of American food rooted in the London context. Then there\u2019s the brand\u2019s first “subterranean craft cocktail bar and lounge,” Common Decency, slated to open later this year.<\/p>\n

And to round it all out, Abodeely introduces her side hustle, a project called, aptly, Side Hustle. Inspired by her time in LA, it\u2019s something of a take on the classic British pub \u2014 if you filter that vibe through a Los Angeles\/Mexican menu, drenched in agave, tequila, and mezcal.<\/p>\n

\"NoMad<\/p>\n

\"NoMad<\/p>\n

\"NoMad
Top: The restaurant, under the new glass atrium. Middle: A light-filled bedroom. Bottom: The Magistrates\u2019 Courtroom transformed into a dramatic event space.<\/figcaption><\/figure>\n

The hotel was supposed to open last September, and the pandemic-induced delay has only served to create a weighty anticipation. One NoMad insider considers the entryway among the most beautiful hotel spaces in the world, and spends her days imagining the moment she can finally walk through it again. Closed in 2006, the structure hadn\u2019t been in use for years when Roman and Williams began work on it \u2013 now that the transformation is complete, it\u2019s ready for its next life.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

NoMad has always brought a European flair to their hotels in the United States. At NoMad London, their first property in Europe, the formula gets reversed \u2014 as American designers reimagine a uniquely British building.<\/p>\n","protected":false},"author":58,"featured_media":77621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3643],"tags":[3073,3272,3642,3217],"thb-sponsors":[],"class_list":["post-77573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-spotlight","tag-design","tag-england","tag-hotel-spotlight","tag-london"],"acf":{"new_subtitle":"Nomad London Brings New York to Europe","property_id":[{"id":"11950"}]},"yoast_head":"\nNomad London Brings New York to Europe \u2014 by Tablet Hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Newest Nomad Brings New York to London\" \/>\n<meta property=\"og:description\" content=\"NoMad has always brought a European flair to their hotels in the United States. At NoMad London, their first property in Europe, the formula gets reversed \u2014 as American designers reimagine a uniquely British building.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/\" \/>\n<meta property=\"og:site_name\" content=\"Tablet Hotels | The Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tablethotels\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T18:52:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T14:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/05\/1254444.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1072\" \/>\n\t<meta property=\"og:image:height\" content=\"1072\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mitchell Friedman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tablethotels\" \/>\n<meta name=\"twitter:site\" content=\"@tablethotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mitchell Friedman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/\"},\"author\":{\"name\":\"Mitchell Friedman\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#\/schema\/person\/abb5312ebc20aa7c118d94648b02d8ac\"},\"headline\":\"Euro Step\",\"datePublished\":\"2021-05-21T18:52:46+00:00\",\"dateModified\":\"2023-03-29T14:45:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/\"},\"wordCount\":1003,\"publisher\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/05\/1254444.jpg\",\"keywords\":[\"Design\",\"England\",\"Hotel Spotlight\",\"London\"],\"articleSection\":[\"Hotel Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/\",\"name\":\"Nomad London Brings New York to Europe \u2014 by Tablet Hotels\",\"isPartOf\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/05\/1254444.jpg\",\"datePublished\":\"2021-05-21T18:52:46+00:00\",\"dateModified\":\"2023-03-29T14:45:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/#primaryimage\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/05\/1254444.jpg\",\"contentUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2021\/05\/1254444.jpg\",\"width\":1072,\"height\":1072},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2021\/05\/euro-step\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/magazine.tablethotels.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Euro Step\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#website\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/\",\"name\":\"Tablet Hotels | The Magazine\",\"description\":\"Bold opinions. 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