{"id":74736,"date":"2020-09-11T22:41:45","date_gmt":"2020-09-12T02:41:45","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=74736"},"modified":"2023-03-29T10:49:36","modified_gmt":"2023-03-29T14:49:36","slug":"new-normal","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/","title":{"rendered":"New Normal"},"content":{"rendered":"<h4><\/h4>\n<p>The Hoxton hotels are best known for marrying their East London industrial roots with the unique sensibilities of an expanding roster of hip, urban neighborhoods. They\u2019re also known for sporting a lower price point than you\u2019d expect from something so stylish and well-appointed. But if you look closely, you might see a third distinction: as much as any other hotel group, Hoxton represents the culmination of the thirty-year ascendency of the boutique hotel to the top of the hospitality food chain.<\/p>\n<p>We talk a lot about how the boutique hotel forever changed the face of hospitality. Not only did the rise of the boutiques ensure there was a hotel to meet every taste, but it even caused the mega-brands to pivot their business models and launch \u201cboutique\u201d hotel chains of their own. The standard for what a good hotel should be has completely shifted \u2014 safe and inoffensive is no longer an acceptable corner to inhabit. Now you have to have some real personality, no matter how much you charge or how attentive your service.<\/p>\n<p>But if every hotel is trying to be unique \u2014 even the ones coming off the assembly line of a multinational monolith \u2014 where does that leave the actual honest-to-god boutique hotels, like the Hoxtons? They\u2019ve had to work harder to stand out, that\u2019s for sure, and they\u2019ve had to do it in ways the big chains can\u2019t begin to match: by establishing an intimacy and connection with the surrounding culture, by being effortlessly cool and infinitely desirable, and by synthesizing three decades of wildly diverse boutique hotel styles and trends into one cohesive, enduring idea.<\/p>\n<p>And that might be what\u2019s most noticeable about the Hoxton hotels: that they\u2019ve seemingly taken all the best bits of all the best boutique hotels that came before them and crafted a group of properties that appear poised to stand the test of time. They\u2019re emblematic of what the quintessential boutique hotel looks like in 2020 \u2014 with the bar raised as much as it has been, that means something special. This is the new normal. And normal ain\u2019t what it used to be.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\">The Hoxton, Shoreditch<\/h2>\n<h5 style=\"text-align: center;\">London, England<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/london-hotels\/the-hoxton-shoreditch\"><img decoding=\"async\" src=\"https:\/\/cdn1.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20200912\/HoxtonShoreditch.jpg\" alt=\"Hoxton, Shoreditch\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>The original Hoxton, now the flagship of a quickly blossoming boutique-hotel mini-chain, makes its home in the neighborhood of the same name \u2014 Hoxton is a subset of Shoreditch, the East London district that\u2019s been the city\u2019s de facto cultural center for something like a decade now. And when it opened, the Hoxton Shoreditch\u2019s intentionally unpolished design aesthetic and its low-frills, low-maintenance concept cut very much against the grain \u2014 turns out, it was just ahead of its time.<\/p>\n<p style=\"text-align: center;\">\t<a id=\"thb-button-69dcef23a2434\" class=\"button medium   black\" href=\"\" target=\"_self\" role=\"button\" title=\"\"><\/a>\n\t\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\">The Hoxton, Holborn<\/h2>\n<h5 style=\"text-align: center;\">London, England<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/london-hotels\/the-hoxton-holborn\"><img decoding=\"async\" src=\"https:\/\/cdn1.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20200912\/HoxtonHolborn.jpg\" alt=\"The Hoxton, Holborn\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>There was a time when a phenomenon like the Hoxton, Holborn would have been a comical mismatch of hotel and location. For as convenient as the Central London neighborhood of Holborn may be, it\u2019s not nearly as colorful as the eccentric corner of East London that gave the Hoxton hotels their name. But Holborn has been in the ascendant for a few years now, and we\u2019ll be the first to tell you that a well-conceived hotel can do wonders to help that process along.<\/p>\n<p style=\"text-align: center;\">\t<a id=\"thb-button-69dcef23a2460\" class=\"button medium   black\" href=\"\" target=\"_self\" role=\"button\" title=\"\"><\/a>\n\t\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\">The Hoxton, Amsterdam<\/h2>\n<h5 style=\"text-align: center;\">Amsterdam, Netherlands<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/amsterdam-hotels\/the-hoxton-amsterdam\"><img decoding=\"async\" src=\"https:\/\/cdn1.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20200912\/HoxtonAmsterdam.jpg\" alt=\"The Hoxton, Amsterdam\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>This notoriously compact city is perfectly suited for the whole Hoxton concept: long on style, if short on space, and easier on the budget than a hotel this stylish has any real right to be. The Hoxton, Amsterdam makes plenty of concessions to its locality, of course \u2014 it\u2019s set in a row of five classic canal houses, and, in the interest of preservation, follows their warren-like floor plans. But it brings an aesthetic all its own, one that owes an obvious debt to industrial East London.<\/p>\n<p style=\"text-align: center;\">\t<a id=\"thb-button-69dcef23a2478\" class=\"button medium   black\" href=\"\" target=\"_self\" role=\"button\" title=\"\"><\/a>\n\t\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\">The Hoxton, Paris<\/h2>\n<h5 style=\"text-align: center;\">Paris, France<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/paris-hotels\/the-hoxton-paris\"><img decoding=\"async\" src=\"https:\/\/cdn1.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20200912\/HoxtonParis.jpg\" alt=\"The Hoxton, Paris\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>The Hoxton hotels will always have a British accent, but their first overseas expansion proves that they\u2019re quite flexible in adapting to their surroundings. The Hoxton, Paris is quite an adaptation, commandeering an 18th-century mansion in a particularly hip corner of the 2nd arrondissement and turning it into a chic, modern, and relatively affordable boutique hotel in the signature modern-bohemian Hoxton style.<\/p>\n<p style=\"text-align: center;\">\t<a id=\"thb-button-69dcef23a248c\" class=\"button medium   black\" href=\"\" target=\"_self\" role=\"button\" title=\"\"><\/a>\n\t\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\">The Hoxton, Williamsburg<\/h2>\n<h5 style=\"text-align: center;\">Brooklyn, New York<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/nyc-hotels\/the-hoxton-williamsburg\"><img decoding=\"async\" src=\"https:\/\/cdn1.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20200912\/HoxtonWilliamsburg.jpg\" alt=\"The Hoxton, Williamsburg\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>Shoreditch, the East London district that was home to the original Hoxton Hotel, became the hippest neighborhood in town right around the same time Williamsburg became New York\u2019s own capital of cool. So it\u2019s only fitting that the first Hoxton in the United States should set up shop here. The Hoxton, Williamsburg occupies a modern building, but it\u2019s a loving tribute to the neighborhood\u2019s industrial heritage \u2014 another attribute Williamsburg shares with Shoreditch.<\/p>\n<p style=\"text-align: center;\">\t<a id=\"thb-button-69dcef23a249f\" class=\"button medium   black\" href=\"\" target=\"_self\" role=\"button\" title=\"\"><\/a>\n\t\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\">The Hoxton, Portland<\/h2>\n<h5 style=\"text-align: center;\">Portland, Oregon<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/portland-hotels\/the-hoxton-portland\"><img decoding=\"async\" src=\"https:\/\/cdn1.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20200912\/HoxtonPortland.jpg\" alt=\"The Hoxton, Portland\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>The concept of the \u201chipster\u201d is a contentious one, but it\u2019s safe to say that Shoreditch and Portland, the counterculture capital of the Pacific Northwest, have <em>something<\/em> in common. The Hoxton, Portland, set just outside the Chinatown Gateway, adapts the brand\u2019s post-industrial aesthetic to a century-old building, but it\u2019s not a copy of the London edition \u2014 Hoxton\u2019s in-house design studio took their inspiration from the Northwest modernist movement of the Sixties and Seventies.<\/p>\n<p style=\"text-align: center;\">\t<a id=\"thb-button-69dcef23a24b1\" class=\"button medium   black\" href=\"\" target=\"_self\" role=\"button\" title=\"\"><\/a>\n\t\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\">The Hoxton, Chicago<\/h2>\n<h5 style=\"text-align: center;\">Chicago, Illinois<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/chicago-hotels\/the-hoxton-chicago\"><img decoding=\"async\" src=\"https:\/\/cdn1.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20200912\/HoxtonChicago.jpg\" alt=\"The Hoxton, Chicago\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>Chicago\u2019s Fulton Market neighborhood is the kind of post-industrial environment that\u2019s perfectly suited to the Hoxton group&#8217;s 21st-century boutique-hotel aesthetic, and it\u2019s here that a disused meatpacking warehouse has been transformed into the Hoxton Hotel, Chicago. Local architects GREC and hospitality designers AvroKO worked with Ennismore Design Studio, the Hoxton brand\u2019s in-store creative team, and the result is not just stylish enough for Instagram but rewards closer inspection of the details.<\/p>\n<p style=\"text-align: center;\">\t<a id=\"thb-button-69dcef23a24c4\" class=\"button medium   black\" href=\"\" target=\"_self\" role=\"button\" title=\"\"><\/a>\n\t\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\">The Hoxton, Southwark<\/h2>\n<h5 style=\"text-align: center;\">London, England<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/london-hotels\/the-hoxton-southwark\"><img decoding=\"async\" src=\"https:\/\/cdn1.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20200912\/HoxtonSouthwark.jpg\" alt=\"The Hoxton, Southwark\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>When the original Hoxton opened over a decade ago, Shoreditch was the place to be. But since then, South London has improved itself almost beyond recognition \u2014 which made a south-of-the-river installment all but inevitable as this hip-hotel mini-chain continues to expand. The Hoxton, Southwark is the group\u2019s third hotel in London, and the house style is a natural fit for the formerly industrial neighborhood, a short walk from Tate Modern and not much farther from Borough Market.<\/p>\n<p style=\"text-align: center;\">\t<a id=\"thb-button-69dcef23a24d5\" class=\"button medium   black\" href=\"\" target=\"_self\" role=\"button\" title=\"\"><\/a>\n\t\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\">The Hoxton, Downtown LA<\/h2>\n<h5 style=\"text-align: center;\">Los Angeles, California<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/los-angeles-area-hotels\/the-hoxton-downtown-la\"><img decoding=\"async\" src=\"https:\/\/cdn1.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20200912\/HoxtonLA.jpg\" alt=\"The Hoxton, Downtown LA\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>Shoreditch and DTLA have plenty in common, and the Hoxton, Downtown LA is a perfect fit for this new chapter in the city\u2019s evolution. The Hoxton hotels are known for faithfully tailoring the concept to the setting, and here that means something a little softer than the usual warehouse-chic. The building is a 1922 Beaux-Arts beauty, and its interiors are appropriately ornamented with delicate molding, chevron floors, and printed wallpapers \u2014 produced, in East London style, by House of Hackney.<\/p>\n<p style=\"text-align: center;\">\t<a id=\"thb-button-69dcef23a24e4\" class=\"button medium   black\" href=\"\" target=\"_self\" role=\"button\" title=\"\"><\/a>\n\t\n<p>&nbsp;<\/p>\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Hoxton hotels have taken the best bits of the best boutique hotels that came before them and crafted a group of properties that appear poised to stand the test of time. They represent the new normal of boutique hotels. And normal ain\u2019t what it used to be.<\/p>\n","protected":false},"author":53,"featured_media":74775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3643],"tags":[3073,3642],"thb-sponsors":[],"class_list":["post-74736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-spotlight","tag-design","tag-hotel-spotlight"],"acf":{"new_subtitle":"Hoxton Is What Higher Standards Look Like","property_id":[{"id":"9451"},{"id":"9452"},{"id":"8281"},{"id":"9454"},{"id":"9450"},{"id":"9449"},{"id":"9447"},{"id":"9453"},{"id":"9448"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoxton Is What Higher Standards Look Like \u2014 The Agenda by Tablet Hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoxton Is What Higher Standards Look Like \u2014 The Agenda by Tablet Hotels\" \/>\n<meta property=\"og:description\" content=\"The Hoxton hotels have taken the best bits of the best boutique hotels that came before them and crafted a group of properties that appear poised to stand the test of time. They represent the new normal of boutique hotels. And normal ain\u2019t what it used to be.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/\" \/>\n<meta property=\"og:site_name\" content=\"Tablet Hotels | The Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tablethotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-12T02:41:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T14:49:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/09\/editorial-graphic-en-1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1273\" \/>\n\t<meta property=\"og:image:height\" content=\"1273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Fedeli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tablethotels\" \/>\n<meta name=\"twitter:site\" content=\"@tablethotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Fedeli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/\"},\"author\":{\"name\":\"Mark Fedeli\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#\/schema\/person\/2b8c98ec08b02707555e08f9eb5b4343\"},\"headline\":\"New Normal\",\"datePublished\":\"2020-09-12T02:41:45+00:00\",\"dateModified\":\"2023-03-29T14:49:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/\"},\"wordCount\":1294,\"publisher\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/09\/editorial-graphic-en-1-2.jpg\",\"keywords\":[\"Design\",\"Hotel Spotlight\"],\"articleSection\":[\"Hotel Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/\",\"name\":\"Hoxton Is What Higher Standards Look Like \u2014 The Agenda by Tablet Hotels\",\"isPartOf\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/09\/editorial-graphic-en-1-2.jpg\",\"datePublished\":\"2020-09-12T02:41:45+00:00\",\"dateModified\":\"2023-03-29T14:49:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/#primaryimage\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/09\/editorial-graphic-en-1-2.jpg\",\"contentUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/09\/editorial-graphic-en-1-2.jpg\",\"width\":1273,\"height\":1273},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/09\/new-normal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/magazine.tablethotels.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Normal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#website\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/\",\"name\":\"Tablet Hotels | The Magazine\",\"description\":\"Bold opinions. 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