{"id":74596,"date":"2020-08-28T15:26:45","date_gmt":"2020-08-28T19:26:45","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=74596"},"modified":"2023-03-29T10:49:55","modified_gmt":"2023-03-29T14:49:55","slug":"think-different","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2020\/08\/think-different\/","title":{"rendered":"Think Different"},"content":{"rendered":"

\"Indrani<\/p>\n

The story of Belgium’s Indrani Lodge is the story of a tech titan unimpressed with the status quo. Philippe Brawerman has always done things differently, a quality that took him from being the \u201ccrazy\u201d president of Cisco Systems to the proud owner of a yoga-centric hotel and organic farm.<\/em><\/h4>\n

The story of Indrani Lodge<\/a> begins thirty years ago, as Philippe Brawerman becomes the head of Cisco \u2014 a massive, multinational technology conglomerate \u2014 in Europe, the Middle East, and Asia. The company is on the rise, and so are the responsibilities. \u201cI lived at a terrifying pace,\u201d recalls the former boss. The company was \u201cworking well, but we had the constant pressure to double our profits. I was extremely stressed.\u201d Always flying, the Belgian native was living on three continents but without the perk of a pied-\u00e0-terre you might associate with the lifestyle \u2014 until one day, when Brawerman stumbled upon an old medieval farm, hidden in the country just outside Brussels.<\/p>\n

Quickly bought from its owner, the place as it stood was hardly luxurious. It was rustic, inextricable from its natural surroundings. From the moment he found it, the place became Brawerman’s refuge, albeit originally just for brief layovers between flights. He planted his own vegetable garden, all organic, finally putting into tangible form the environmental principles he had come to espouse. \u201cI wanted to create a completely natural farm, without any chemicals. But at the time, nobody was talking about organic,\u201d remembers Brawerman, who refused to go on any business lunches to restaurants, no matter how highly rated, where he\u2019d find himself eating \u201cvegetables full of pesticides.\u201d<\/p>\n

\u201cAt Cisco, I was perceived as a loony,\u201d he says. \u201cI was totally out of sync with the environment I was in.\u201d As you’ll see, Brawerman’s is the kind of crazy that makes you wonder why anyone would want to be sane.<\/p>\n

\"Indrani<\/p>\n

\"Indrani<\/p>\n

\"Indrani
The Indrani Lodge, a restored medieval farm, from the outside in.<\/figcaption><\/figure>\n

The 1990s were as hectic for Brawerman as anyone in the world. Soon after, the man TIME<\/em> magazine once called one of the most influential tech leaders in Europe decided he needed time away from that world. \u201cThis place drove me to make the choices I made,\u201d he explains, reflecting on the property that would become Indrani Lodge<\/a>. \u201cI couldn’t see myself working 17 hours a day for 20 years, especially if it meant building something useless.\u201d<\/p>\n

\u201cInstead of becoming a billionaire, I preferred to become human.\u201d<\/p>\n

Free now for the first time in ages, he then set about renovating his beloved property, a listed landmark in the countryside, one with medieval foundations that date back to the ninth century and, still visible in places, framework from the 15th. In addition to the necessities that come with working on a listed building \u2014 slow and steady, constantly in compliance with a new permit \u2014 respect for the environment was Brawerman\u2019s guiding condition. For heating, he opted for geothermal energy and solar panels. And for any renovations of the buildings themselves, he wanted the rawest possible materials, no more complicated than natural wood and stone.<\/p>\n

\"Indrani<\/p>\n

\"Indrani<\/p>\n

\"Indrani<\/p>\n

\"Indrani
From top: the Woodroom, the Library, and the House, which groups can rent in its entirety.<\/figcaption><\/figure>\n

It wasn\u2019t just his early adoption of the organic food movement that set him apart at Cisco. Brawerman had become fascinated with yoga; he had fallen in love with its ability to aid concentration in all aspects of life. He didn\u2019t just practice yoga, he put it to use in every context \u2014 even at work. \u201cWhen the board met for three days to redefine the company\u2019s management structure, I started by making people walk in silence for one and a half hours. No one was doing that back then,\u201d he says with a smile. \u201cThey thought I was crazy.\u201d<\/p>\n

When he finally left the business, Brawerman split his early retirement between Belgium, India, and, crucially, South Africa. It\u2019s there that he met his wife, Jessica, a fellow yoga obsessive. So when the idea arose to open the farm that would become Indrani Lodge to travelers, setting up a yoga center on the grounds was an obvious choice. Today, in addition to five contemporary rooms (and one house) set within thousand-year-old medieval walls, the farm welcomes yogis and enthusiasts from all over the world. And if they happen to be around, the hoteliers \u2014 also certified instructors \u2014 teach the classes themselves.<\/p>\n

The grounds are always open to the surrounding area. \u201cThe idea was, from the start, to bring yoga to the local community, and to adjust the prices to make the practice affordable and approachable,\u201d adds Brawerman.<\/p>\n

\"Indrani<\/a><\/p>\n

\"Indrani
Top: Yoga underway. Bottom: under Chef Sebath Capela, the restaurant adheres closely to its farm-to-table principles.<\/figcaption><\/figure>\n

As much as the farm was a spiritual revelation for Brawerman, it was a culinary one, too. \u201cThe idea of Indrani was to create an experience,\u201d explains the hotelier. \u201cWhen people travel, they don’t want to stay in an average hotel, they\u2019re looking for something that has to do with an experience. And that’s exactly what we love about Tablet,\u201d he explains, with just a little bit of flattery. \u201cThe selection, the perspectives, and the stories you tell.\u201d<\/p>\n

\u201cOur restaurant also tells a story,\u201d he explains. \u201cWhat\u2019s on your plate was produced from the farm.\u201d What started as a pop-up restaurant will quickly become a permanent fixture. Like the best farm-to-table cuisine, the dishes are raw, simple, and refined. The hoteliers turned to chef Sebath Capela, the former second in command at Bon Bon, a two-Michelin-starred restaurant in Brussels, to take the helm. He works hand in hand with a former botanist who now runs the vegetable garden to cultivate \u2014 in the midst of roaming alpacas \u2014 fruits, vegetables, flowers, and wild herbs to create juices and homemade infusions. Anything they can\u2019t grow comes from local producers.<\/p>\n

\"Indrani
Alpacas and other wildlife roam the grounds.<\/figcaption><\/figure>\n

Here too, the owners hope to include the community in their production. \u201cIt\u2019s very important to us that [the restaurant] is accessible to locals,\u201d they insist. \u201cThat there are tables available and at reasonable prices. We don\u2019t want to turn into a luxury bubble in the countryside.\u201d Not that a taste of luxury is hard to come by \u2014 Indrani’s medieval farmhouse exteriors conceal ultra-modern interiors and high-end fixtures. The rooms combine period architecture with contemporary design and contemporary art, resulting in living quarters that are timelessly stylish.<\/p>\n

But the Indrani story doesn’t end there. Never one to be content with the status quo, Brawerman recently added the neighboring farm to the property, another protected space. Currently under construction, it will accommodate seven more bedrooms and seven houses he\u2019ll put up for sale. Why? Brawerman\u2019s seen what this place can do to a life. He\u2019s betting others will want the same. Here’s to the crazy ones, indeed.<\/p>\n

Book Indrani Lodge<\/a> on Tablet Hotels.<\/em><\/p>\n

\"Indrani<\/a>
\n

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The story of Belgium’s Indrani Lodge is the story of a tech titan unimpressed with the status quo. Philippe Brawerman has always done things differently, a quality that took him from being the \u201ccrazy\u201d president of Cisco Systems to the proud owner of a yoga-centric hotel and organic farm. As you’ll see, Brawerman’s is the kind of crazy that makes you wonder why anyone would want to be sane.<\/p>\n","protected":false},"author":21,"featured_media":74683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3643],"tags":[3413,3642],"thb-sponsors":[],"class_list":["post-74596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-spotlight","tag-belgium","tag-hotel-spotlight"],"acf":{"new_subtitle":"A Tech Titan Goes Crazy on a Medieval Farm","property_id":[{"id":"8814"}]},"yoast_head":"\nThe Crazy Story of Belgium's Indrani Lodge \u2014 by Tablet Hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.tablethotels.com\/en\/2020\/08\/think-different\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Crazy Story of Belgium's Indrani Lodge \u2014 by Tablet Hotels\" \/>\n<meta property=\"og:description\" content=\"The story of Belgium's Indrani Lodge is the story of a tech titan unimpressed with the status quo. 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