{"id":73547,"date":"2017-05-26T21:26:58","date_gmt":"2017-05-27T01:26:58","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=73547"},"modified":"2023-03-29T10:56:44","modified_gmt":"2023-03-29T14:56:44","slug":"the-antitrump","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2017\/05\/the-antitrump\/","title":{"rendered":"The Anti-Trump"},"content":{"rendered":"
\"wedding\"
Ravi DeRossi (right) with partners Sother Teague and Max Green at Coup Bar<\/figcaption><\/figure>\n

Ravi DeRossi has been described as the antithesis of Donald Trump for the mindful manner in which he’s opened his bars and restaurants in New York. With the opening of Coup, the description takes on a whole new meaning.<\/em><\/h4>\n

In April 2017, a bar called Coup opened to great curiosity in New York\u2019s East Village. Bars open in the Village virtually every week, but what made Coup such a big story was its purpose: all of its profits are going to organizations being threatened or defunded by the current President. Coup is a protest bar, and the protest is against Donald Trump.<\/p>\n

The force behind this movement is restaurateur Ravi DeRossi, and it\u2019s a role he was seemingly born to play \u2014 DeRossi was once described in the New York Times as being \u201cthe antithesis\u201d of \u201cthe Donald Trump empire builder.\u201d Fresh off a decade leaving his mark on New York\u2019s food and drink scene with an expanding fleet of themed establishments, DeRossi now finds himself grappling with politics, social issues, and animal rights.<\/p>\n

We sat down with him at Mother of Pearl, his vegan Polynesian restaurant, to find out how life has been since he opened Coup.<\/p>\n

\"wedding\"
Death & Co<\/figcaption><\/figure>\n

Let\u2019s talk about Coup. What\u2019s the response been like so far?<\/strong><\/p>\n

God, it\u2019s been so positive. We\u2019ve had lines out the door almost every single night. The place is packed. Everybody is so appreciative of what we\u2019re doing and everybody loves being there. We\u2019ve got guest bartenders flying in from all over the world \u2014 at their own expense, mind you \u2014 just to bartend one night. And then they say, \u201cno, I don\u2019t want to get paid, let me donate my pay.\u201d<\/p>\n

The only negatives have been a couple things online, some bad Yelp reviews, but it\u2019s mainly from people who\u2019ve never been. They read about it and they\u2019re calling us \u201cthe snowflake bar.\u201d Actually, I thought it\u2019d be a lot worse. As far as I know, no one has come in there and caused any trouble or said anything negative.<\/p>\n

How did the idea come about?<\/strong><\/p>\n

It used to be a seafood restaurant called Bergen Hill. We were doing really well, but then I made the decision to get out of the meat, dairy, and seafood world completely. I finally just said, \u201cfuck it, I\u2019m out, I can\u2019t do this anymore.\u201d Shut the place. Then Sother Teague, who runs my bar Amor y Amargo, mentioned this bar in Houston called Okra, an apolitical nonprofit bar that donates all profits to local organizations. So I had the space, and we\u2019d just spent a fortune making it beautiful and getting the liquor license, and I wanted to address how I\u2019ve been personally affected by this administration. It all fell into place.<\/p>\n

Can you explain the business model?<\/strong><\/p>\n

We\u2019re calling it a pop-up bar. We\u2019re a for-profit entity, but we donate all profits. I want all the money to go to organizations being defunded by the current administration. We intend to be open for at least as long as they\u2019re in power. For the first time in my life, I\u2019m politically motivated. I\u2019m not taking a dime. I feel there\u2019s more I can do now. I\u2019m looking into possibly (possibly!) running for public office. My history\u2019s pretty bad; eventually, something might come up. I\u2019ve lived this fucking debauched life for 40 years.<\/p>\n

How would you react if you heard that Trump was interested in coming to one of your spots?<\/strong><\/p>\n

It wouldn\u2019t faze me that much. I wouldn\u2019t care. We would treat him with just as much respect as anybody else. I wouldn\u2019t think much of it other than \u201cokay, Trump is there. Treat him well, and treat him with respect, and give him good service.\u201d It would be stupid to be childish and act like an idiot and treat him like crap. It would go against what we want \u2014 what I want.<\/p>\n

\"wedding\"
Mother of Pearl<\/figcaption><\/figure>\n

The East Village has changed a lot lately, and not everyone has been a fan. What\u2019s your take on where it\u2019s headed?<\/strong><\/p>\n

I\u2019ve lived here for 20-some-odd years now. When I moved here, this was not considered a destination neighborhood to eat dinner or do anything, really, other than get drugs and get wasted, maybe see a show. Look at it now: amazing Michelin-starred restaurants, great cocktail bars. I think the changes are for the best because it used to be all crappy food and shitty dive bars with lines out the door and people getting in fights. I\u2019m not going to lie when I say that I walk out of my apartment on 7th street at nine on a Friday night and it\u2019s just mass chaos. It can be irritating, so I get why some people complain, but that really hasn\u2019t changed \u2014 it\u2019s just the quality of person has changed.<\/p>\n

How do you respond to people calling you a gentrifier, part of the problem?<\/strong><\/p>\n

There are people who have never met me \u2014 they just assume that I\u2019m ruining the East Village. The first bar I opened was like 12 years ago and I have 15 places in New York now. Because of that, I get a bad rap. Yes, they do bring in people from outside the East Village, and that\u2019s what pisses off some of the locals, but at the same time I employ over 200 people and probably half of them live in the East Village.<\/p>\n

I sympathize, to an extent, with the people who say \u201cFuck Ravi. Fuck his places.\u201d Rents have skyrocketed, yes, and you can\u2019t get an amazing apartment for cheap like you could 20 years ago. We\u2019re losing the younger people who can\u2019t afford to live here. But I still feel like what we\u2019re doing positively for the neighborhood outweighs the negatives. And we haven\u2019t had a noise complaint in ten years.<\/p>\n

You\u2019re famously in the process of making all your restaurants vegan.<\/strong><\/p>\n

My life started the moment I decided to convert my restaurants to becoming vegan. There\u2019s a higher purpose involved. Avant Garden has the best food of all my places \u2014 probably the best vegan food I\u2019ve ever had in my life, and I\u2019ve eaten at nearly every great vegan restaurant in the world \u2014 and almost every night, someone will stand up and just start clapping. When Mother of Pearl opened, we were serving ropa vieja and tuna and meat. We redid everything and relaunched with the same concept \u2014 Hawaiian\/Polynesian food and cocktails that just happen to be one hundred percent plant-based. I had my worries, but sales actually doubled. Now we get a massive dinner rush every day. 11 of my 15 places have been converted to one hundred percent plant-based so far.<\/p>\n

Has there been any pushback to this idea of vegan nightlife?<\/strong><\/p>\n

Part of my mission is to change the reputation. A few years ago, vegan food sucked. It was bland and boring, and you were insufferable for supporting that. It\u2019s no longer niche to donate a percentage of profits or to serve only plant-based food. You can go to almost any restaurant in the city, even some of the best in the world, and say, \u201ccan you make me some vegan food?\u201d They will all do it. But no one\u2019s complained, no one\u2019s quit. And business is better, so there\u2019s really nothing to complain about, you know? I wake up \u2014 no exaggeration \u2014 to a thousand emails almost every morning. Just people around the world saying, \u201cI read about you, what you\u2019re doing, turning all your places vegan.\u201d It\u2019s been such an overwhelming onslaught of positivity.<\/p>\n

How were you inspired to become vegan?<\/strong><\/p>\n

There are three main reasons for anybody to be vegan or support a vegan business: animal rights, personal health, and the environment. Factory farming, heart disease, and global warming are all intertwined. We\u2019re destroying ourselves and the planet. People are much more aware that eating a plant-based diet or supporting a plant-based business is a good thing. Even if, like me, you love the taste of meat.<\/p>\n

\"wedding\"
Avant Garden<\/figcaption><\/figure>\n

Do you view your customers as active participants in these missions?<\/strong><\/p>\n

I\u2019m giving people who don\u2019t know how to help ways to do it, and I\u2019m making it \u201ccool.\u201d I don\u2019t think of myself as somebody \u201ccool,\u201d but I own cool businesses. Hopefully, over time, it will change from going someplace cool to being cool by doing better. And that\u2019s happening already. We cater to millennials because they\u2019re the ones who are going to change our future. Conscious business is becoming a thing now. I\u2019m not the only one doing it. There are hundreds of thousands of businesses across the country.<\/p>\n

What would you like your legacy to be in the restaurant industry?<\/strong><\/p>\n

A couple months ago, a big publishing company called me up. They wanted me to write my memoirs. I said, \u201cI don\u2019t have time for that,\u201d and they replied, \u201cno, no, we\u2019ll hire a ghost writer. We\u2019ll pay you $100,000 up front.\u201d I thought about it for a couple days, but I\u2019m just not ready. I haven\u2019t done anything worth writing about. I\u2019ve made a mark in the culinary and cocktail scene in the country, if not the world, but I wouldn\u2019t read that book. Maybe other people would, I don\u2019t really know, nor do I care. I said, \u201cNo. Call me back in ten years and let\u2019s talk.\u201d<\/p>\n

If there\u2019s going to be some sort of legacy that I leave, it\u2019s not going to be \u201coh, he owns some really cool bars and restaurants.\u201d It\u2019s going to be \u201che opened some really cool, consciously driven bars and restaurants.\u201d And that might grow into something greater, who knows? It\u2019s not the bars and restaurants, per se, that are going to be my legacy. It\u2019ll be something greater than that.<\/p>\n

 
\n

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