{"id":72826,"date":"2020-04-03T13:44:56","date_gmt":"2020-04-03T17:44:56","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=72826"},"modified":"2025-04-11T14:03:12","modified_gmt":"2025-04-11T18:03:12","slug":"total-art","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/","title":{"rendered":"Total Art"},"content":{"rendered":"
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\"Sonop\"
Zannier Hotels Sonop \u2014 Karas, Namibia<\/em><\/figcaption><\/figure>\n

Arnaud Zannier doesn\u2019t just create hotels, he creates panoramas \u2014 complete, comprehensive hospitality experiences with all the drama and amusement of the cinema. When the world returns to traveling again, the world will deserve to stay at hotels like his.<\/em><\/h4>\n

There\u2019s a nineteenth-century German concept called Gesamtkunstwerk<\/em>, in which multiple forms of art are combined to produce a single work. Filmmaking, with its fusion of writing, photography, performance, sound, editing, and on and on, is often cited as a modern expression of the idea.<\/p>\n

In English, it\u2019s known as \u201ctotal art,\u201d and there are hotels that embody the concept. We don\u2019t mean all-inclusive resorts. We mean hotels that within their scope hold every facet of the travel experience: setting, service, architecture, design, cuisine, history. We mean the Zannier hotels.<\/p>\n

For an example, look to Zannier’s Belgium project, 1898 The Post<\/a>. Set in a 110-year-old neo-Gothic post office in the storied city of Ghent, and filled with antique furniture, stone walls, period postcards, and grand bookcases, the hotel is an all-encompassing scene. One reviewer<\/a> noted, \u201cyou may catch yourself wondering: are you in a hotel at all, or living out a long-lost fairytale as a bibliophilic baron or baroness?\u201d Through a careful curation of what makes Ghent unique, 1898 The Post gives the traveler a comprehensive experience of the place: it\u2019s a total art.<\/p>\n

\"1898
1898 The Post | Ghent, Belgium<\/em><\/figcaption><\/figure>\n

Meanwhile, that cinema should come up in a discussion of Zannier is nearly a prerequisite. Angelina Jolie, as it happens, plays a role in the story of three of their six properties. The Siem Reap location, Phum Baitang<\/a> \u2014 Zannier’s second hotel after Le Chalet<\/a> in the Alps \u2014 first drew the actress into the plot, hosting Ms. Jolie and her family for months while she filmed First They Killed My Father<\/em>. Later, the movie star\u2019s recommendation that Arnaud Zannier meet with her friend, a conservationist in the Namib Desert, eventually spurred two projects: the stunning nature preserve at Omaanda<\/a> and the gorgeous fantasy camp at Sonop<\/a>.<\/p>\n

But if you worry too much about the starpower of it all, you miss the finer points. Perhaps I was too enthralled myself with the glamour of the Jolie-inflected properties. When I asked Mr. Zannier about his hotels, I noted the more adventurous settings of Siem Reap and Namibia, compared to a city closer to the French hotelier\u2019s home, like Ghent. Politely, he pushed back. \u201cOpening in Ghent was also an adventurous choice,\u201d he noted, because \u201cat that time, no one thought\u201d a luxury hotel could survive there.<\/p>\n

With 1898 The Post, he\u2019s more than proven the doubters wrong, and he\u2019s done so with a formula he\u2019s used around the world. Or rather, an anti-formula. \u201cIf you just do the same thing a bit better or a bit cheaper, in time you will lose,\u201d Mr. Zannier once told Forbes. \u201cYou have to bring a different story.\u201d In fact, his work in Ghent is perhaps the best advertisement for his philosophy. The \u201cadventurous\u201d settings of Phum Baitang, on the outskirts of the miraculous Angkor Wat \u2014 and his two projects in the ephemeral Namibian landscape \u2014 hardly require any justification. But in Ghent, the explanation for his success is less apparent, the triumph better explained by his ethos.<\/p>\n

\"Sonop\"
Sonop | Namibia<\/em><\/figcaption><\/figure>\n

It\u2019s the painstakingly chosen design, the traditional architecture, the historical references that give a Zannier hotel its story. They become destinations in their own right, and yet each is rooted, firmly and crucially, in its setting.<\/p>\n

Granted, it\u2019s a lot to ask from your lodging, and it\u2019s a luxury to get it. But to Arnaud Zannier, this is what real luxury is. Status and brand names aren\u2019t as important to him. And for a hotelier whose own story has become entwined with the name of a movie star, it\u2019s appropriate that he explains what is<\/em> important, over and over again, in terms of narrative.<\/p>\n

Guests don\u2019t just want comfort anymore, they want experiences. They don\u2019t just want to be told the story, they want \u201cto be actors.\u201d It\u2019s perhaps that last piece \u2014 the traveler, playing their role \u2014 that makes the art complete.<\/p>\n

Read on for more about Zannier\u2019s six hotels around the world, including the brand new Zannier Bai San Ho in Vietnam.
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Zannier Le Chalet<\/a><\/h2>\n
Meg\u00e8ve, France<\/h5>\n

\"Le<\/p>\n

\"Le
\n<\/a><\/p>\n

Arnaud Zannier saw Le Chalet as his chance to test the premise he\u2019d been kicking around, the idea<\/a> that \u201cthe future of luxury is more about moments and experiences than gold taps and marble.\u201d Le Chalet, then, looks to strip the luxury ski chalet of its pretensions, opting for a simple, minimalist design and no small focus on the culinary fame that defines the small city of Meg\u00e8ve.<\/p>\n

The aim is to make you feel like you\u2019re in your own private chalet, but with all the amenities you\u2019d expect at a five-star hotel: a huge indoor swimming pool, a great spa, and a gourmet restaurant. \u201cLe Chalet is the original property of the group, so it has a special place in our hearts,\u201d says Zannier. \u201cMy team and I learnt a lot with this project.\u201d<\/p>\n

Indeed, the deliberate architectural choices, the reliance on artisan craftsmanship, and the overall elegance of the setting is something you\u2019ll see throughout all their properties.<\/p>\n

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Zannier Phum Baitang<\/a><\/h2>\n
Siem Reap, Cambodia<\/h5>\n

\"Phum<\/p>\n

\"Phum
\n<\/a><\/p>\n

The name translates to \u201cgreen village\u201d \u2014 and so the resort, rather appropriately, peppers its buildings across 20 acres of land spotted with lemongrass and paddy fields. The Cambodian influence is intrinsic to the resort, the 45 villas based on traditional Khmer homes, all thatched roofs and stilted elevation, filled with antiques and handmade furniture (as well as the more modern amenities, Nespresso machines and rain showers). Meanwhile, the restaurant serves traditional dishes of curry and fish amok in a 100-year-old farmhouse.<\/p>\n

Even the spa here honors the setting, paying homage in its design to the famous temples at Angkor Wat just down the road.<\/p>\n

Phum Baitang is also where the connection to Angelina Jolie begins. The actress rented out the full property while shooting a movie in 2015, bringing her family and embedding herself firmly in the Zannier story. Reflecting on her time there, Jolie commented<\/a> that Phum Baitang was a \u201cblend of Cambodian traditions and culture with a modern consciousness.\u201d<\/p>\n

We\u2019d have to enthusiastically agree.<\/p>\n

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1898 The Post<\/a><\/h2>\n
Ghent, Belgium<\/h5>\n

\"1898<\/p>\n

\"1898
\n<\/a><\/p>\n

As we touched on above, 1898 The Post was Zannier\u2019s third hotel, set in the perhaps unlikely location of Ghent, Belgium, and taking nearly the whole of its inspiration from the storied building. As you could guess, this old post office began construction in 1898. It finally opened in 1909, a few years before Ghent hosted the 1913 World\u2019s Fair.<\/p>\n

While Zannier\u2019s beautiful renovation certainly gives guests the feeling of wandering through a long-past era, we\u2019ll note that, like Phum Baitang, 1898 The Post is anything but a precise historical reconstruction. Inside you\u2019ll find echoes of varying periods, from the medieval atmosphere of the winding stairways to a sort of early modernist vibe in the richly colored and textured guest rooms and suites.<\/p>\n

Then there\u2019s the bar, The Cobbler \u2014 named after a cocktail shaker, not the profession \u2014 with an old time atmosphere that pervades the space nearly as much as all around views of the city\u2019s historic spires.<\/p>\n

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Zannier Omaanda<\/a><\/h2>\n
Windhoek, Namibia<\/h5>\n

\"Omaanda<\/p>\n

\"Omaanda
\n<\/a><\/p>\n

In the midst of a 9,000 hectare animal reserve sit 10 luxury huts, inspired by traditional Namibian architecture, filled with luxury comforts. This is Omaanda. But despite the attractions on-site, the real draw is the nature preserve, where the Naankuse Foundation releases rehabilitated animals that have been injured or orphaned.<\/p>\n

How Zannier became involved with the organization is a function of his relationship with Angelina Jolie, who, during her stay at Phum Baitang, told Mr. Zannier about her friend Dr. Rudie van Vuuren, the conservationist behind the foundation. \u201cDuring one of our discussions,\u201d explains Mr. Zannier, \u201cshe explained that one of her friends who was managing a foundation was struggling to buy a piece of land next to his reserve. I got curious about this country and decided to go.\u201d<\/p>\n

Within a matter of weeks, Mr. Zannier had fallen in love with the place, finding himself a firm believer in van Vuuren\u2019s vision. Together, they now run the Zannier Reserve by Naankuse. While the region\u2019s wildlife benefit from the space and from the reserve\u2019s \u201cown permanent team of anti-poachers and rangers,\u201d guests of Omaanda reap the benefits, taking excursions to see the rhinos, elephants, big cats, and meerkats and to learn about the work that keeps it running.<\/p>\n

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Zannier Sonop<\/a><\/h2>\n
Namib Desert, Namibia<\/h5>\n

\"Sonop<\/p>\n

\"Sonop
\n<\/a><\/p>\n

On his first visit to Namibia, Zannier didn\u2019t just check out the space that would become Omaanda. Flying over the vast and alien Namib desert, says he \u201cimmediately visualized\u201d what would become Sonop: \u201ca remote tented camp on top of those impressive boulders.\u201d<\/p>\n

He made that vision come true, as Sonop makes its home in the strange and ephemeral landscape of the world\u2019s oldest desert, placing its luxurious tents on boulders above the arid floor. The guests here take on the role of British explorers visiting in the 1920s, sleeping in four-poster beds and enjoying full English breakfasts before exploring the boundless landscape.<\/p>\n

If Omaanda is all about the wildlife, Sonop is \u2014 as Zannier\u2019s communications manager, Quentin Guiraud, explains \u2014 \u201cless about the fauna (rare in the desert) and more about the flora and the immensity.\u201d Guests discover it by foot, electric bike, horseback, or even hot air balloon. As he did, Zannier would encourage you to see these two very different sides of Namibia on the same trip.<\/p>\n

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Zannier Bai San Ho<\/a><\/h2>\n
B\u00ecnh \u0110\u1ecbnh, Vietnam<\/h5>\n

\"Bai<\/p>\n

\"Bai
\n<\/a><\/p>\n

Like most of the Zannier projects, Bai San Ho, in the Vietnamese province of B\u00ecnh \u0110\u1ecbnh, stems from another. Following the success of Phum Baitang, Mr. Zannier tells Tablet, he knew he wanted to open a second hotel in South East Asia. In fact, Zannier senses a growing trend \u2014 particularly among millennials \u2014 of travelers coming to explore this part of the world. When he discovered this \u201ctrue gem nestled in a stunning natural setting,\u201d he knew it was his chance to develop what he calls \u201cone of the most audacious projects in the country.\u201d<\/p>\n

Bai San Ho is far from the big cities and 200 kilometers from both Na Trang and Hoi An. That\u2019s by design. \u201cWe wanted to escape from mass tourism and offer our guests a resort where they could experience genuine Vietnamese hospitality… while enjoying probably one of the nicest bays and beaches in the country.\u201d<\/p>\n

The 73 suites and villas, in typical Zannier style, reflect the architectural traditions of the region, and guests have the chance for active participation in the beauty of the area \u2014 a coral reef and white sand beach await for snorkeling, fishing, canoeing and the like. In a Zannier first, private residences will go on sale as well.<\/p>\n

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Arnaud Zannier doesn\u2019t just create hotels, he creates panoramas \u2014 complete, comprehensive hospitality experiences with all the drama and amusement of the cinema. 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When the world returns to traveling again, the world will deserve to stay at hotels like his.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/\" \/>\n<meta property=\"og:site_name\" content=\"Tablet Hotels | The Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tablethotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-03T17:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T18:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/04\/ZannierSonop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mitchell Friedman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Panoramic Vision of Zannier Hotels\" \/>\n<meta name=\"twitter:creator\" content=\"@tablethotels\" \/>\n<meta name=\"twitter:site\" content=\"@tablethotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mitchell Friedman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/\"},\"author\":{\"name\":\"Mitchell Friedman\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#\/schema\/person\/abb5312ebc20aa7c118d94648b02d8ac\"},\"headline\":\"Total Art\",\"datePublished\":\"2020-04-03T17:44:56+00:00\",\"dateModified\":\"2025-04-11T18:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/\"},\"wordCount\":2115,\"publisher\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/04\/ZannierSonop.jpg\",\"keywords\":[\"Design\",\"Hotel Spotlight\"],\"articleSection\":[\"Hotel Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/\",\"name\":\"The Panoramic Vision of Zannier Hotels \u2014 by Tablet Hotels\",\"isPartOf\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/04\/ZannierSonop.jpg\",\"datePublished\":\"2020-04-03T17:44:56+00:00\",\"dateModified\":\"2025-04-11T18:03:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/#primaryimage\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/04\/ZannierSonop.jpg\",\"contentUrl\":\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2020\/04\/ZannierSonop.jpg\",\"width\":1440,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/2020\/04\/total-art\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/magazine.tablethotels.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Total Art\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/magazine.tablethotels.com\/en\/#website\",\"url\":\"https:\/\/magazine.tablethotels.com\/en\/\",\"name\":\"Tablet Hotels | The Magazine\",\"description\":\"Bold opinions. 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