{"id":69886,"date":"2019-06-14T16:12:47","date_gmt":"2019-06-14T20:12:47","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=69886"},"modified":"2023-03-29T10:52:51","modified_gmt":"2023-03-29T14:52:51","slug":"into-the-wild","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2019\/06\/into-the-wild\/","title":{"rendered":"Into the Wild"},"content":{"rendered":"

One of the most talked-about trends in travel today is how the pursuit of beauty, or, more baldly, the pursuit of social media cachet, might be destroying the world\u2019s most amazing places.<\/em><\/h4>\n

Ever since the invention of the camera, people have enjoyed taking photographs. Lots of them. That\u2019s nothing new. But where, in the past, you had to work really<\/em> hard to find an audience willing to look at your vacation photos, now, in the age of social media, the audience is virtually everywhere. The photograph is no longer just a personal memento, it is also a product to be shared with and immediately validated by the masses. <\/p>\n

For many, the urge to take the perfect photo can be overpowering \u2014 it can literally be the deciding factor between whether or not to stop at an attraction, or whether to even find it enjoyable. The photo of the attraction becomes as important as the attraction itself. <\/p>\n

It\u2019s an obsession. It\u2019s an addiction. It\u2019s changing the way people travel, and the change isn\u2019t always harmless.<\/p>\n

\"Matera\"
Matera, Italy<\/figcaption><\/figure>\n

When the Crowds Come to Matera<\/h3>\n

Let\u2019s take a step back.<\/p>\n

After the ancient Italian city of Matera was named one of two European Capitals of Culture for 2019, an honor that comes with a guaranteed influx of travelers for events and workshops, the president of the town\u2019s organizing committee told the New York Times<\/a><\/em>, \u201cI will be brutal: We do not want tourists.\u201d <\/p>\n

Because to some, \u201ctourists\u201d means a flood of careless voyeurs swinging selfie sticks and wreaking havoc in pursuit of shallow experiences. As Matera\u2019s Salvatore Adduce put it, \u201cIt should not be, \u2018Let\u2019s see a church and eat pasta and try those crunchy red peppers and leave a few pieces of plastic behind.\u2019\u201d<\/p>\n

Matera proposed something of an alternative, selling year-long passes to their events, hoping to attract more responsible, more-invested visitors, the type who would engage in a dialogue with the city. These visitors are, to Mr. Adduce, \u201ctemporary cultural inhabitants\u201d having \u201can experience that will change their lives.\u201d <\/p>\n

It\u2019s something of an ideal, and perhaps we should all aspire to it. But when it comes to unthinking tourist zombies overrunning a place, there’s likely no end in sight. In fact, the problem only seems to get worse with every year, with one factor seemingly always right at the heart of the matter: <\/p>\n

Social media.<\/p>\n

\"Delta
Jackson Hole News & Guide<\/a> put together a typical collection of the #DeltaLake hashtag.<\/figcaption><\/figure>\n

The Dangers of the Geotag<\/h3>\n

In 2018, the travel and tourism board of Jackson Hole, Wyoming launched a campaign: stop geo-tagging your photos. <\/p>\n

A geotag pinpoints a location. So when influencers \u2014 any social media user with a large following \u2014 started posting from a once-obscure spot in the Grand Tetons, called Delta Lake, and adding geotags, they were essentially including a treasure map. Their followers followed, and suddenly a backcountry gem became a must-see attraction. <\/p>\n

Besides an increase of injuries on the makeshift trail and hard-to-quantify effects on the landscape, some lamented the sheer transformation of a fortress of solitude into a hotspot of Instagrammers, many using the lake as nothing more than a picturesque greenscreen to sell their products. <\/p>\n

And so a campaign was born, its aim to beg the public to stop identifying the gorgeous places they find. And to keep the hidden gems hidden. Because too many people ruin a place. <\/p>\n

As one ad put it: \u201cTag locations responsibly. Keep Jackson Hole Wild.\u201d<\/p>\n

\"SuperBloom\"
A super bloom sees a burst of wildflowers bloom amid the desert.<\/figcaption><\/figure>\n

The Shallow Culture of Instagram Travel<\/h3>\n

Tourist traps aren\u2019t new \u2014 but places that were once shielded from crowds by distance or sheer obscurity can now be discovered in an instant. And besides the overwhelming numbers, the new travelers aren\u2019t always doing their research.<\/p>\n

In California, a \u201csuper bloom\u201d (exactly what it sounds like: a super duper bloom of wildflowers) attracted thousands of tourists around the state this past spring. <\/p>\n

With them came reports<\/a> of overwhelming traffic and trampled plant life, spurred by pursuit of the perfect photos. Local reports cited one mayor\u2019s acknowledgement that \u201csocial media buzz\u201d had brought attention to the phenomenon that \u201cno one could have anticipated,\u201d as residents raged over the inconsiderate onslaught.<\/p>\n

\"Geotag\"
Public Lands Hate You<\/a> encourages personal responsibility in the wilderness while shaming offenders.<\/figcaption><\/figure>\n

The incident might be the perfect illustration of what happens when ill-prepared Instagram photographers descend on a natural wonder without proper respect for their environment. As surely as pollution, destruction, and traffic, it also comes with backlash. This is the internet, after all.<\/p>\n

One Instagram account, Public Lands Hate You<\/a>, began reposting particularly egregious instances of Instagrammers acting irresponsibly, the curator using vigilante justice \u2014 by way of public shaming \u2014 to push back against a \u201cmarked increase of disrespect towards the land.\u201d In an interview with Jezebel<\/a>, the curator of the account explained their intention:<\/p>\n

\u201cI came to the realization that this is part of the problem; so many of these public lands now, people see pictures of them and they want to go. And they might not have the background to know how to go to that area and treat it with respect.\u201d <\/p>\n

\"Yellowstone\"
Yellowstone<\/figcaption><\/figure>\n

Death By Selfie<\/h3>\n

If there\u2019s any jarring statistic that bolds and underlines the need for more mindful travelers, it\u2019s the rise in selfie deaths. According to one study<\/a>, selfies killed no fewer than 259 people between 2011 and 2017. <\/p>\n

One high profile story had an American tourist plummeting to his death while taking cliff-selfies in Australia. In another, a man attempting to get the perfect shot at the Running of the Bulls in Pamplona was gored to death after leaving the protected area. And at one point in 2016, the hashtag #BisonSelfie trended so much it made the papers \u2014 the implications of which should be more than obvious. <\/p>\n

As of May, every month<\/a> in 2019 had seen someone seriously hurt or killed in pursuit of a selfie. <\/p>\n

\"Yellowstone
Do not take a #BisonSelfie.<\/figcaption><\/figure>\n

According to USA Today<\/a><\/em>, \u201cthe U.S. Forest Service now warns against bear selfies or photos with wild bears in the background\u201d and \u201cYellowstone has created a list of places not to take selfies, such as next to a geyser or on the edge of a canyon.\u201d<\/p>\n

Even a place as seemingly inaccessible for casual travelers as Everest is not immune to the trend. In a high profile and tragic story from Nepal, a \u201csurge of inexperienced climbers\u201d led to arguably preventable deaths as lines to the summit caused delays and climbers ran out of oxygen. As one reporter<\/a> wrote: \u201cVeteran mountaineers who recently summited described a \u2018Lord of the Flies\u2019 atmosphere with mobs of people in huge down jackets precariously perched at the top, pushing and shoving to take selfies.\u201d <\/p>\n

\"Everest\"
Mount Everest<\/figcaption><\/figure>\n

Do the Right Thing<\/h3>\n

That not even Everest is safe from the hordes gives more credence than ever to what Mr. Adduce of Matera meant when he eschewed typical tourists in favor of those seeking a more significant connection on their travels. It\u2019s important to consider what you hope to get out of an experience, and to reevaluate your goals if your only answer is the validation that comes from a nice picture. But even if that is your priority, there are responsible ways to go about it. <\/p>\n

In their social media guidelines, wilderness nonprofit Leave No Trace<\/a> implores travelers to consider the full consequences of their actions. They list rules like \u201cthink before you geotag,\u201d and they encourage influencers to be mindful of their message. They also suggest a directive that seems to have nothing to do with social media at all: \u201cGive back to the places you love.\u201d Invest your time, volunteer, get involved. <\/p>\n

And if you find yourself in a place of unspoiled beauty, be smart, and always do the right thing.<\/p>\n

 
\n

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