{"id":61683,"date":"2017-07-21T12:51:32","date_gmt":"2017-07-21T16:51:32","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=61683"},"modified":"2023-03-29T10:56:38","modified_gmt":"2023-03-29T14:56:38","slug":"changing-of-the-guard","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2017\/07\/changing-of-the-guard\/","title":{"rendered":"Changing of the Guard"},"content":{"rendered":"

The hotel brands that changed the game, and the hotels with which they did it.<\/em><\/h4>\n

In the years since we launched Tablet the landscape’s changed a lot \u2014\u00a0from the early days when it was more or less Ian Schrager vs. the world, to the situation today, where a thousand independent hotels and dozens of strong, well-differentiated boutique chains cater to every conceivable type of traveler. Here’s a look at the hotel brands that changed the game, and the hotels with which they did it.<\/p>\n

 <\/p>\n

<\/div>\n

Standard Hotels<\/h2>\n

 <\/p>\n

\"The<\/a>
The Standard Miami<\/figcaption><\/figure>\n

 <\/p>\n

The name was always meant to be somewhat ironic; the Standard hotels have certainly lived up to their name, benchmark-wise, while simultaneously proving their properties anything but standard-issue. That\u2019s Andr\u00e9 Balazs in the driver\u2019s seat, a wizard of the risqu\u00e9 with a penchant for upending received wisdom to a chorus of gasps. From their upstart days in Los Angeles to their more recent expansions into Miami and the Big Apple, the Standard hotels combine a mid-century design influence with a present-day tastemaker’s eye and a flair, always, for the dramatic.<\/p>\n

The Standard Downtown LA<\/a>
\nThe Standard Hollywood<\/a>
\nThe Standard Miami<\/a>
\nThe Standard High Line<\/a>
\nThe Standard East Village<\/a><\/p>\n

 <\/p>\n

<\/div>\n

Grupo Habita<\/h2>\n

 <\/p>\n

\"Condesa<\/a>
Condesa DF<\/figcaption><\/figure>\n

 <\/p>\n

The budding American chains always had competition from south of the border. The brainchild of Mois\u00e9s Micha and Carlos Couturier, the Habita group has built an impressive empire of flawlessly hip city hotels, modeled on the Mexico City flagship Hotel Habita<\/a>. From there they’ve spread all over their native country, and lately they’ve been setting up shop in places like New York and Chicago as well.<\/p>\n

Condesa DF<\/a>
\nDistrito Capital<\/a>
\nLa Purificadora<\/a>
\nMaison Couturier<\/a>
\nHotel Americano<\/a>
\nThe Robey<\/a>
\n

<\/div>\n

Firmdale Hotels<\/h2>\n

 <\/p>\n

\"The<\/a>
The Whitby Hotel<\/figcaption><\/figure>\n

 <\/p>\n

Kit Kemp’s interior style is instantly recognizable, and the Firmdale hotels as a whole may have been the first independent boutique hotels to offer a product that’s genuinely every bit as luxurious as the biggest of the big chains. The London originals are still sentimental favorites, but we’re grateful to have Crosby Street and the Whitby right here in town so we can get our Firmdale fix without passing through Heathrow.<\/p>\n

Ham Yard Hotel<\/a>
\nHaymarket Hotel<\/a>
\nSoho Hotel<\/a>
\nCovent Garden Hotel<\/a>
\nCharlotte Street Hotel<\/a>
\nDorset Square Hotel<\/a>
\nKnightsbridge Hotel<\/a>
\nNumber Sixteen<\/a>
\nCrosby Street<\/a>
\nThe Whitby<\/a><\/p>\n

<\/div>\n

Bunkhouse Group<\/h2>\n

 <\/p>\n

\"Hotel<\/a>
Hotel Havana<\/figcaption><\/figure>\n

 <\/p>\n

When we first heard of Austin’s Hotel San Jos\u00e9, there was nothing like it in Texas. And when Liz Lambert followed it up with the magical Hotel Saint Cecilia, it was clear it was more than beginner’s luck. Since then the Bunkhouse group has expanded across the Lone Star State and even into Mexico, and they’re showing no signs of flagging. Keep \u2019em coming!<\/p>\n

Hotel San Jos\u00e9<\/a>
\nHotel Saint Cecilia<\/a>
\nHotel Havana<\/a>
\nHotel San Crist\u00f3bal<\/a><\/p>\n

<\/div>\n

Ace Hotels<\/h2>\n

 <\/p>\n

\"Ace<\/a>
Ace Hotel London Shoreditch<\/figcaption><\/figure>\n

 <\/p>\n

It’s almost hard to believe, now that the Ace juggernaut has grown powerful enough to set the agenda for all the world’s hip hoteliers, that it all began as one defiant little oddball of a hotel in Seattle. (Come to think of it, maybe that’s not so strange, if you remember your \u201990s rock history.) It’s not just the impeccable taste in neighborhoods, or the always-on-point design \u2014 it’s the dedication to the idea of a hotel as the hub of a real-life social network.<\/p>\n

Ace Hotel Seattle<\/a>
\nAce Hotel Portland<\/a>
\nAce Hotel New York<\/a>
\nAce Hotel Downtown LA<\/a>
\nAce Hotel New Orleans<\/a>
\nAce Hotel Pittsburgh<\/a>
\nAce Hotel Palm Springs<\/a>
\nAce Hotel London Shoreditch<\/a>
\nAce Hotel Chicago<\/a><\/p>\n

<\/div>\n

Sean MacPherson\u2019s Hotels<\/h2>\n

 <\/p>\n

\"The<\/a>
The Bowery<\/figcaption><\/figure>\n

 <\/p>\n

It’s an association so loose, it doesn’t even have a name, but we\u2019d know that pastel button-down anywhere: Mr. MacPherson\u2019s New York creations evade neat summation, much like the man himself, though somehow they keep you coming back night after night. The Maritime has long been a delightfully retro fixture on the West Side nightlife scene, and now, along with the Bowery, the Marlton, and the Ludlow, it’s the place to get in touch with the spirit of old New York.<\/p>\n

The Bowery Hotel<\/a>
\nThe Ludlow Hotel<\/a>
\nThe Maritime Hotel<\/a>
\nThe Marlton Hotel<\/a><\/p>\n

<\/div>\n

21c Museum Hotels<\/h2>\n

 <\/p>\n

\"21c<\/a>
21c Museum Hotel Louisville<\/figcaption><\/figure>\n

 <\/p>\n

\u201cBold\u201d is an understatement when it comes to describing 21c\u2019s choice of locations. When the original opened in Louisville, boutique hotels between the coasts were more or less unheard of, and Kentucky may as well have been Jupiter. But the success of their art-meets-hospitality model was smashing \u2014 and has since been replicated in several other seemingly unlikely cities.<\/p>\n

21c Museum Hotel Louisville<\/a>
\n21c Museum Hotel Cincinnati<\/a>
\n21c Museum Hotel Durham<\/a>
\n21c Museum Hotel Bentonville<\/a>
\n21c Museum Hotel Oklahoma City<\/a>
\n21c Museum Hotel Nashville<\/a><\/p>\n

<\/div>\n

VIK Hotels<\/h2>\n

 <\/p>\n

\"Playa<\/a>
Playa Vik Jose Ignacio<\/figcaption><\/figure>\n

 <\/p>\n

Spare a thought for Alexander Vik, who, along with his wife Carrie, does the hard work of establishing impossibly luxurious small hotels in Uruguay and Chile so that you don’t have to do it yourself. Each one of them is architecturally distinguished and packed with a first-rate art collection, and the Chilean wine is looking promising indeed. The Viks have certainly raised the stakes in South America.<\/p>\n

Playa Vik<\/a>
\nBahia Vik<\/a>
\nVina Vik<\/a>
\nEstancia Vik<\/a><\/p>\n

<\/div>\n

25hours Hotels<\/h2>\n

 <\/p>\n

\"25hours<\/a>
25hours Hotel Tailored By Levi’s<\/figcaption><\/figure>\n

 <\/p>\n

The manic energy of the 25hours group is hinted at in their name, and their design sense, too, is electrifying. They’re a cosmopolitan brand, looking outside of Germany for inspiration \u2014 which has contributed, ironically enough, to making the German-speaking countries rather more attractive for modern, design-hungry travelers.<\/p>\n

25hours Hotel Berlin<\/a>
\n25hours Hotel Frankfurt<\/a>
\n25hours Hotel Hamburg<\/a>
\n25hours Hotel Vienna<\/a>
\n25hours Hotel Zurich<\/a><\/p>\n

<\/div>\n

Paligroup<\/h2>\n

 <\/p>\n

\"Palihouse<\/a>
Palihouse West Hollywood<\/figcaption><\/figure>\n

 <\/p>\n

Avi Brosh\u2019s trio of L.A. hotels has us sitting up and paying close attention \u2014 not an easy task in such a big and bewildering travel market. These hotels are notable for the way they combine classic style, contemporary design, and budget-friendly prices, all without feeling like a second-best compromise. They’re not the biggest name in hospitality, but they’ve been quietly influential all the same.<\/p>\n

Palihouse West Hollywood<\/a>
\nPalihouse Melrose<\/a>
\nPalihouse Santa Monica<\/a><\/p>\n

<\/div>\n

Mama Shelter<\/h2>\n

 <\/p>\n

\"Mama<\/a>
Mama Shelter Paris<\/figcaption><\/figure>\n

 <\/p>\n

After literally decades of designing some of the highest-profile boutique hotels in the business, Philippe Starck finally struck out on his own as a hotelier \u2014 with some help from the Trigano family, of Club Med fame. This is a hotel group that knows its audience, with everything perfectly measured for maximum youth appeal; that includes the design, of course, which is Starck at his most playful and down-to-earth.<\/p>\n

Mama Shelter Marseille<\/a>
\nMama Shelter Paris<\/a>
\nMama Shelter Lyon<\/a>
\nMama Shelter Bordeaux<\/a>
\nMama Shelter Los Angeles<\/a>
\nMama Shelter Rio de Janeiro<\/a><\/p>\n

<\/div>\n

Sydell Group<\/h2>\n

 <\/p>\n

\"The<\/a>
Freehand Los Angeles<\/figcaption><\/figure>\n

 <\/p>\n

Ron Burkle and Andrew Zobler helm this sophisticated brand in tandem, expertly situating their headline hotels in urban neighborhoods with the streetscapes and foot traffic to suit their high-design proclivities. They rope in cream-of-the-crop talent spanning interior design, fine dining, fine art, and retail, with particular skill in fashioning must-see bars and eateries that somehow manage to dispense with the velvet rope: desirable and accessible at the same time.<\/p>\n

The Ned<\/a>
\nThe NoMad Hotel<\/a>
\nThe LINE Hotel<\/a>
\nFreehand Miami<\/a>
\nFreehand Chicago<\/a>
\nFreehand Los Angeles<\/a>
\nSaguaro Scottsdale<\/a>
\nSaguaro Palm Springs<\/a><\/p>\n

 <\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

In the years since we launched Tablet the hospitality landscape has continued to evolve. Here’s a look at the hotel brands that changed the game, and the hotels with which they did it.<\/p>\n","protected":false},"author":21,"featured_media":62813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3167],"tags":[3197,3222,3178,3220,3073,3217,3260,3221,3300,3313,3218,3242,3210,3312,3311,3219],"thb-sponsors":[],"class_list":["post-61683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-architecture","tag-austin","tag-business-travel","tag-chicago","tag-design","tag-london","tag-los-angeles","tag-mexico-city","tag-miami","tag-new-orleans","tag-new-york","tag-palm-springs","tag-paris","tag-pittsburgh","tag-portland","tag-san-antonio"],"acf":{"new_subtitle":"Subtitle","property_id":null},"yoast_head":"\nChanging of the Guard —<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.tablethotels.com\/en\/2017\/07\/changing-of-the-guard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing of the Guard —\" \/>\n<meta property=\"og:description\" content=\"In the years since we launched Tablet the hospitality landscape has continued to evolve. 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