{"id":101084,"date":"2024-09-06T16:35:37","date_gmt":"2024-09-06T20:35:37","guid":{"rendered":"https:\/\/magazine.tablethotels.com\/en\/?p=101084"},"modified":"2024-12-21T14:12:31","modified_gmt":"2024-12-21T19:12:31","slug":"just-a-memory","status":"publish","type":"post","link":"https:\/\/magazine.tablethotels.com\/en\/2024\/09\/just-a-memory\/","title":{"rendered":"Just a Memory"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\n<figure style=\"width: 970px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20240907-Hamptons\/GurneysMontauk-1.jpg\" alt=\"Gurney\u2019s Montauk\" width=\"970\" height=\"auto\" \/><figcaption class=\"wp-caption-text\"><em>Gurney\u2019s Montauk \u2014 Montauk, New York<\/em><\/figcaption><\/figure>\n<h4>It\u2019s hard to be a destination worth visiting without a constant effort to retain the charms that made you special in the first place. Montauk and its hotels are no strangers to the struggle.<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator style=&#8221;dashed&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/12&#8243;]<aside class=\"gap cf\" style=\"height:10px;\"><\/aside><a class=\"image_link\" href=\"https:\/\/magazine.tablethotels.com\/en\/author\/markfedeli\/\" target=\"_blank\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"198\" src=\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2024\/07\/mark-small-circle-2.png\" class=\"thb_image  left  retina_size attachment-full\" alt=\"\" title=\"mark small circle\" \/><\/a><aside class=\"gap cf\" style=\"height:10px;\"><\/aside>[\/vc_column][vc_column width=&#8221;11\/12&#8243;]<aside class=\"gap cf\" style=\"height:10px;\"><\/aside>[vc_column_text css=&#8221;.vc_custom_1720455088433{background-color: #ffffff !important;}&#8221;]\n<p style=\"font-size: 14px;\"><strong>By <a href=\"https:\/\/magazine.tablethotels.com\/en\/author\/markfedeli\/\">Mark Fedeli<\/a><\/strong><br \/>\n<em>Marketing and Editorial Director, Tablet Hotels<\/em><\/p>\n[\/vc_column_text]<aside class=\"gap cf\" style=\"height:10px;\"><\/aside>[\/vc_column][\/vc_row][vc_row][vc_column][vc_separator style=&#8221;dashed&#8221; css=&#8221;&#8221;]<aside class=\"gap cf\" style=\"height:40px;\"><\/aside>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\n<p>You don\u2019t need to know much about Montauk to know what comes below. Everyone has a Montauk in their life \u2014 a place that, to you at least, once struck a perfect balance, with the right kinds of businesses in the right height buildings serving the right number of people. It was great, now it\u2019s over. But it\u2019s always been over to someone.<\/p>\n<p style=\"color: #6f4685;\"><em><strong>See our whole selection of <a style=\"text-decoration: underline; color: #6f4685;\" href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\" target=\"_blank\" rel=\"noopener noreferrer\">boutique hotels in Montauk<\/a>.<\/strong><\/em><\/p>\n<p>Even today, long after it allegedly peaked, Montauk is still seen as a sort of misfit outpost dangling off the edge of civilization (or the end of Long Island). A small fishing village that, over the years, has drawn the attention of artists, musicians, melancholics, and other beleaguered souls looking for escape and anonymity just a few short hours from the suits in midtown. The Rolling Stones immortalized it through song in 1976. Andy Warhol and Paul Simon owned estates there. The Montauk Yacht Club was the trendiest place to be in 1983, and well before that \u2014 hold on to your ascots \u2014 its membership included assorted Vanderbilts, Fords, Astors, and Whitneys. Which is all to say that, whatever rustic waystation vibe the town gives off was being co-opted by Manhattan\u2019s most glamorous and self-absorbed socialites long before train cars full of finance bros were unloaded onto its shores and into its newly built night clubs and boutique hotels.<\/p>\n<p>On that last point, perhaps we bear some responsibility, championing as we do the boutique hotels that have opened in Montauk in the past decade or so, beginning in 2008 with the performatively casual Surf Lodge, which quickly became a magnet for celebrities as well as a major point of controversy for residents. While Montauk had been moving in this shabby-chic direction since at least the \u201970s, when Mick and Keith were wrapping their floor-length scarves around off-duty boat captains at the Memory Motel bar, it\u2019s still true that few things signal <em>this neighborhood is changing<\/em> like the intensely curated gift shop and canned champagne minibar of a modern boutique hotel.<\/p>\n<p>But does that mean the town is ruined, as so many now claim?<\/p>\n<figure style=\"width: 970px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/email\/newsletter-img\/1412073.jpg\" alt=\"Gurney\u2019s Montauk\" width=\"970\" height=\"auto\" \/><figcaption class=\"wp-caption-text\"><em>Montauk Yacht Club \u2014 Montauk, New York<\/em><\/figcaption><\/figure>\n<p>These days, it\u2019s not just the well-heeled absconding to quaint, quiet Montauk for private lawn parties and VIP charity events. And it&#8217;s not just year-round locals or tasteful New Yorkers here to enjoy a relaxed oceanside lifestyle. It\u2019s anyone with a little weekend spending cash, content to get blitzed on the beach or during a DJ set at the hotel pool. It\u2019s not only anglers passed out on their stools at the Shagwong, or surfers sleeping on the sand. It\u2019s fashion interns with fake IDs. With the assurance of social media posts guiding the way, Montauk isn\u2019t the unpredictable excursion it once might\u2019ve seemed to young city-dwellers searching for summertime action. The appeal for them is not much different from what appealed to all those rock stars. The Hamptons are run by the elite; for eager Millennials and Zoomers, just a little further out east and a lot more laid back, Montauk is something more democratic they can try to mold in their own image.<\/p>\n<p>Montauk&#8217;s reputation is that of a surf town, and <a style=\"text-decoration: underline;\" href=\"https:\/\/magazine.tablethotels.com\/en\/2021\/04\/everybody-wants-some\/\" target=\"_blank\" rel=\"noopener noreferrer\">everybody loves a surf town<\/a>. It&#8217;s also thought of as being relatively remote, though <em>relatively<\/em> has thrown its back out from all the heavy lifting. There&#8217;s something attractive about trekking out further than the regular rabble, a sense of accomplishment, but it&#8217;s not like Montauk is the middle of nowhere. <a style=\"text-decoration: underline;\" href=\"https:\/\/magazine.tablethotels.com\/en\/2017\/09\/this-must-be-the-place\/\" target=\"_blank\" rel=\"noopener noreferrer\">It isn&#8217;t Marfa<\/a>. It&#8217;s a smooth train ride away from Grand Central, which helps explain the tourism boom and directly benefits the town&#8217;s hotel business.<\/p>\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Memory Motel (Remastered)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/MdpeyQkOK6g?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p style=\"font-size: 12px; color: #444444;\"><em>\u201cMemory Motel\u201d by The Rolling Stones, immortalizing the Memory Motel in Montauk, from their 1976 album Black and Blue<\/em><\/p>\n<p>Most of the finest new hotels in Montauk were reborn from old hotels in need of rejuvenation if they had any hope of satisfying these next generations of guests. But plenty of aging hotels still remain, including the Montauk Motel, where my friends and I spent drunken weekends in the early aughts believing ourselves among the last tribes to catch a glimpse of the \u201creal\u201d Montauk before it was overrun by expats from haughty East Hampton. No doubt that, to those who came before us \u2014 particularly the families who just wanted to enjoy their chill beach town \u2014 we were the wretched dregs of hipster Williamsburg, a clueless invasion force sent to shotgun PBR and sing along too loudly to Bright Eyes and Fugazi.<\/p>\n<p>Isn\u2019t that always the way? One generation\u2019s nostalgia is another\u2019s nausea, and everyone&#8217;s a bit wide of the mark. We were as late to the party then as today&#8217;s tourists are now, and so on and so forth. You can\u2019t go back to the idealized version of bohemian Montauk, the one where it\u2019s your little secret or where it\u2019s too rough around the edges for the big luxury brands or where it\u2019s just far enough out on the island that only true believers will make the journey. And even if you could, you\u2019d probably complain about this visitor or that. You\u2019d pine for what it was like before J.P. Morgan or Jackie O. or Jayma Cardoso, or when there was still a Sloppy Tuna and it was still called Nick\u2019s and still had a stripper pole.<\/p>\n<p>Don\u2019t drag out the pitchforks for me just yet. If I seem impartial, it&#8217;s not because I don\u2019t have strong opinions about overcrowding, rising costs, or the increasingly obnoxious behavior of influencers. It&#8217;s because Montauk is experiencing what all interesting and in-demand destinations experience. In <em>The Shining<\/em>, Jack Torrance learns he\u2019s always been at the Overlook. Montauk has always been changing. That\u2019s not to say it&#8217;s all been for the best, or that places don\u2019t have a golden age. But whose golden age? For Montauk&#8217;s new visitors, and its new hotels, this is theirs.<\/p>\n<p>Besides, everyone knows the best time to visit a busy beach town is when it isn&#8217;t. Book your shoulder-season visit to Montauk at these excellent hotels.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/gurneys-montauk\" target=\"_blank\" rel=\"noopener noreferrer\">Gurney\u2019s Montauk<\/a><\/h2>\n<h5 style=\"text-align: center;\">Montauk, NY, USA<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/gurneys-montauk\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20240907-Hamptons\/GurneysMontauk.jpg\" alt=\"Gurney\u2019s Montauk\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>Gurney\u2019s has held court here for 90 years, and if it wasn&#8217;t obvious from the fresh design, it excels at combining the best of old Montauk and new. As is the case in Montauk generally, the beach is the the main draw at Gurney\u2019s. And you don\u2019t have to worry about fighting for a spot to lay down your towel, because Gurney\u2019s guests have private access to 2,000 feet of Atlantic sand and surf. Unlike most resorts on this part of Long Island, Gurney\u2019s is open year round.<\/p>\n<p style=\"text-align: center;\">[\/vc_column_text][vc_btn title=&#8221;View Hotel&#8221; shape=&#8221;round&#8221; color=&#8221;black&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.tablethotels.com%2Fen%2Fthe-hamptons-montauk-hotels%2Fgurneys-montauk&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/marram\" target=\"_blank\" rel=\"noopener noreferrer\">Marram<\/a><\/h2>\n<h5 style=\"text-align: center;\">Montauk, NY, USA<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/marram\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20240907-Hamptons\/Marram.jpg\" alt=\"Marram\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>Marram\u2019s aim is to bring back the laid-back, low-key hipness of the old Montauk without attempting to put the boutique-travel genie back in the bottle \u2014 \u201cbarefoot luxury\u201d is the mission statement, and it\u2019s an apt description of the vibe. In other hands a 96-room hotel might feel busy, but everything from the d\u00e9cor to the yoga classes and craft workshops endeavors to bring about a luxe tranquility. Don\u2019t miss Mostrador Marram, the seafood-focused restaurant by Uruguayan chef Fernando Trocca.<\/p>\n<p style=\"text-align: center;\">[\/vc_column_text][vc_btn title=&#8221;View Hotel&#8221; shape=&#8221;round&#8221; color=&#8221;black&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.tablethotels.com%2Fen%2Fthe-hamptons-montauk-hotels%2Fmarram&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/montauk-yacht-club\" target=\"_blank\" rel=\"noopener noreferrer\">Montauk Yacht Club<\/a><\/h2>\n<h5 style=\"text-align: center;\">Montauk, NY, USA<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/montauk-yacht-club\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20240907-Hamptons\/MontaukYacht.jpg\" alt=\"Montauk Yacht Club\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>The traditional tension between the establishment and the newcomers is resolved at the Montauk Yacht Club, a nearly century-old yacht club favored by the Gilded Age dynasties that\u2019s now been updated for the luxury-boutique era. The Lake Montauk setting feels splendidly private, and the rooms, though luxe, are unpretentiously clad in whitewashed timber. Amenities are found in abundance, including two pools, a pair of restaurants, fitness programs, a beach club, and of course, a marina.<\/p>\n<p style=\"text-align: center;\">[\/vc_column_text][vc_btn title=&#8221;View Hotel&#8221; shape=&#8221;round&#8221; color=&#8221;black&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.tablethotels.com%2Fen%2Fthe-hamptons-montauk-hotels%2Fmontauk-yacht-club&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/hero-beach-club\" target=\"_blank\" rel=\"noopener noreferrer\">Hero Beach Club<\/a><\/h2>\n<h5 style=\"text-align: center;\">Montauk, NY, USA<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/hero-beach-club\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20240907-Hamptons\/HeroBeach.jpg\" alt=\"Hero Beach Club\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>While part of the new wave of boutique hotels, Hero Beach Club is a tranquil place, not just the Long Island summertime version of some Manhattan club night. Rooms here prize coziness above glamour, though they\u2019re not at all unstylish \u2014 each comes with contemporary cool and just a bit of a tropical accent. Complimentary surf boards and bikes are available for guest use, and the hotel arranges a host of further activities. Bonus: it\u2019s open year-round.<\/p>\n<p style=\"text-align: center;\">[\/vc_column_text][vc_btn title=&#8221;View Hotel&#8221; shape=&#8221;round&#8221; color=&#8221;black&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.tablethotels.com%2Fen%2Fthe-hamptons-montauk-hotels%2Fhero-beach-club&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/the-montauk-beach-house\" target=\"_blank\" rel=\"noopener noreferrer\">Montauk Beach House<\/a><\/h2>\n<h5 style=\"text-align: center;\">Montauk, NY, USA<\/h5>\n<p><a href=\"https:\/\/www.tablethotels.com\/en\/the-hamptons-montauk-hotels\/the-montauk-beach-house\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/static.prod.r53.tablethotels.com\/media\/ecs\/global\/magazine\/story-images\/20240907-Hamptons\/MontaukBeach.jpg\" alt=\"Montauk Beach House\" width=\"970\" height=\"auto\" border=\"0\" data-gae=\"Magazine, Clicked, Image\" \/><\/a><\/p>\n<p>With 33 rooms, the Montauk Beach House is a touch more than a beach house \u2014 though the vintage-inspired d\u00e9cor and the loft-like guest-room layouts do their part to create a residential vibe. It\u2019s all about the social spaces here; stylish daybeds surround a pair of pools, and lounge seating scatters across the lawn. Most importantly, there\u2019s always something going on, from group fitness sessions to pool parties with the occasional low-key DJ accompaniment.<\/p>\n<p style=\"text-align: center;\">[\/vc_column_text][vc_btn title=&#8221;View Hotel&#8221; shape=&#8221;round&#8221; color=&#8221;black&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.tablethotels.com%2Fen%2Fthe-hamptons-montauk-hotels%2Fthe-montauk-beach-house&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;]<img decoding=\"async\" class=\"thb_image  left  retina_size \" src=\"https:\/\/magazine.tablethotels.com\/en\/wp-content\/uploads\/2023\/01\/mark-200x250.jpg\" width=\"200\" height=\"250\" alt=\"mark\" title=\"mark\" loading=\"lazy\" \/><aside class=\"gap cf\" style=\"height:20px;\"><\/aside>[\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1676124357965{background-color: #ffffff !important;}&#8221;]Mark Fedeli is the hotel marketing and editorial director for Tablet and Michelin Guide. He&#8217;s been with Tablet since 2006, and he thinks you should <a style=\"text-decoration: underline;\" href=\"https:\/\/cb.tablethotels.com\/join\/magazine-signup\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to our newsletter<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<div style=\"height:1px;border-top:3px double #ccc;margin-top:30px;margin-bottom:60px;display:block;clear:both\"><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s hard to be a destination worth visiting without a constant effort to retain the charms that made you special in the first place. Montauk and its hotels are no strangers to the struggle.<\/p>\n","protected":false},"author":53,"featured_media":101145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3550,3690],"tags":[3639,3762,3258,3829,3451,3218,3478],"thb-sponsors":[],"class_list":["post-101084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commentary","category-destination-hotels","tag-commentary","tag-editors-pick","tag-hamptons","tag-long-island","tag-montauk","tag-new-york","tag-new-york-city"],"acf":{"new_subtitle":"Montauk\u2019s Best Days Were Always Behind It","property_id":[{"id":"8465"},{"id":"11899"},{"id":"12163"},{"id":"8759"},{"id":"8838"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Montauk\u2019s Best Days Were Always Behind It \u2014 by Tablet Hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.tablethotels.com\/en\/2024\/09\/just-a-memory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Montauk\u2019s Best Days Were Always Behind It \u2014 by Tablet Hotels\" \/>\n<meta property=\"og:description\" content=\"It\u2019s hard to be a destination worth visiting without a constant effort to retain the charms that made you special in the first place. 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