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Take Your Pick in Palermo

Decoding Buenos Aires’s Multitude of Boutique Hotels
  • Legado Mitico

    Legado Mitico

  • Fierro

    Fierro Hotel

  • Ultra Hotel

    Ultra Hotel

  • Vitrum

    Vitrum Hotel

  • Coppola Jardin Esconodido

    Coppola Jardin Escondido

  • L’Hotel Palermo

    L’Hotel Palermo

CHEAT SHEET
WHERE

The capital city of Argentina, and the second largest in South America, Buenos Aires is on the southeastern edge of the South American continent, with the Rio de Plata estuary just to the east.

WHY GO

Stunning expanses of wilderness, a top-notch wine region, and a capital city whose sophistication, culture and history hold fast to their European heritage.

HOW

Flights from most major international cities as well as regional flights from neighboring Chile and Brazil — or arrive via one of the cruise ships that dock in Buenos Aires’ famous port.

TABLET TIP

In the birthplace of the tango, it’d be a shame to miss seeing one of the more authentic performances in the San Telmo neighborhood.

Buenos Aires, January, 2013

Today it’s downright impossible to stroll more than two blocks in Buenos Aires’s throbbing neighborhoods of cool, Palermo Soho and Palermo Hollywood, without tripping over a boutique hotel. No more than four square miles in total, the two social epicenters cater to both the city’s young upper-middle class and to the hordes of tourists looking for the currency windfalls of 2004 — or, more realistically, the chance to rub elbows with the good-looking Porteños. Lined with boutiques, outdoor cafes and tucked-away nightclubs, Palermo Soho and Palermo Hollywood are the quintessential tourist magnet, filled with charming boutique hotels that are generally easy on the wallet and heavy on style. The only issue is: How do you know which one is for you? With so many similar products, often just a block apart from one another, you need a decoder ring to be able to choose correctly. Lucky for you, we’ve made one. (Or, combining ’70s nostalgia with the distinctly Argentine obsession with self-examination, it may be something more akin to a mood ring.)

Legado Mitico — Persnickety and Detail-Oriented:
If you’re intrigued by history, amused by irony and favor a place where every little thing is placed purposely (Wes Anderson fans unite) then your hotel of choice is the perfectly groomed Legado Mitico. With its moody dark gray and brown palette, inlaid bookshelves and masculine sensibility, the hotel caters well to those who prefer to be left to their own devices — especially when those devices are complimented with the subtle competency of the hotel’s staff.

Fierro Hotel – Fashionable Night Owl:
If John Varvatos is your style icon and bold-faced restaurants give you a charge, then the newish Fierro Hotel in Palermo Hollywood is where you should lay your head — though be sure to book the room with the hot tub, to maximize the bragging rights and to ensure late-night antics at your place.

Ultra Hotel — Social Butterfly and Mover & Shaker
The buzzing atmosphere of the Ultra Hotel is owed to locals and guests alike holding casual business meetings in the lobby, library, french-style restaurant and outdoor terrace — pretty much every available public space. Creative types and retail business owners are particularly drawn to the Palermo Soho space’s thoughtful interior design and of course, the darkened facade that signals high-profile discretion smack in the center of things.

Vitrum Hotel — Sensitive and Upbeat
The Rubik’s Cube–like facade of Palermo Hollywood’s Vitrum Hotel is but one clue to the rainbow palette that awaits guests inside. Promising to inspire and nurture, the hotel’s rooftop spa, gym and pool, as well as its outdoor garden, provide a cheerful escape amidst the urban surroundings.

Coppola Jardin Escondido — Family-Oriented and Private
Director Francis Ford Coppola has a private home in Palermo, naturally, and as you’d imagine, it’s comfortably decorated, comes with a top-notch film and wine collection, and is landscaped to feel like a green hideaway. As its name suggests, Coppola Jardin Esconodido is truly hidden, and with the option of a full takeover of all five bedrooms it’s perfect for those who prefer seclusion, even in the center of all the action.

L’Hotel Palermo – Romantic & Feminine:
For those who are looking for an inspiring backdrop for a spot of romance, the Provence-inspired L’Hotel Palermo offers a tiny slice of southern France in the middle of Palermo Soho. Complete with a stone and gravel entry walkway, periwinkle agapanthus lining the garden pool and whitewashed rooms with floral curtains, L’Hotel Palermo feels like a European getaway — that is, until they fire up the barbecue for a full asado.

Meg Nolan van Reesema

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CHEAT SHEET
WHERE

The capital city of Argentina, and the second largest in South America, Buenos Aires is on the southeastern edge of the South American continent, with the Rio de Plata estuary just to the east.

WHY GO

Stunning expanses of wilderness, a top-notch wine region, and a capital city whose sophistication, culture and history hold fast to their European heritage.

HOW

Flights from most major international cities as well as regional flights from neighboring Chile and Brazil — or arrive via one of the cruise ships that dock in Buenos Aires’ famous port.

TABLET TIP

In the birthplace of the tango, it’d be a shame to miss seeing one of the more authentic performances in the San Telmo neighborhood.


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